End of Year Plans

OneDomain's Birmingham HQ will be closed early Friday afternoon and will re-open on Tuesday, January 3rd.

I'll be offline for a good portion of this weekend, as I'll be changing the cooling fluid in the RDRx Supercomputer. (Really!)

The photo to the left is 2 years old.. see the bright green color of the tubes?
You know it's time to change the coolant in your supercomputer when your cat begins to sit on top of it instead of the heated catbed next to it.

Notice the brackish color of the cooling fluid in the computer below Cobi?

Hartford & Springfield Get November Data

The following 2 NSI markets will be released in Local Monthlies today (Tuesday, December 27, 2011) between 9:00pm - 11:00pm ETZ.

133 Hartford & New Haven
143 Springfield-Holyoke

They are the 209th and 210th market to get November Sweeps.

New Year's NFL Teams: Dallas Cowboys @ NY Giants

Air Date: 01/01/2012 Sunday
Start Time: 08:15:00 PM [ET]
Show Name: NBC SUNDAY NIGHT FOOTBALL
Duration: 03:15:00
Type: Announcements
Message: Teams announced for this night: Dallas Cowboys @ NY Giants. Please see updated contingencies.

KPNX+: First Draft of 1Q2012 Estimates Completed

When my new clients at KPNX+ come into work on Tuesday morning, senior sales management will find a 22 page PDF of the newly revised audience estimates awaiting their approval. Once given, I'll publish the new selling book for sales use.

While I have a moment, here's something to give new clients a head start.

RDRx client stations are best served when ODI Research has access to the following station information:

* A copy of the Media Kit sent out to all agencies and rep firms. Oh, and I wear XL t-shirts with logos of my clients proudly.

* A copy of your current rate card, with the actual rates removed. We only handle currencies from Nielsen and Rentrak, not the US Treasury.

* A listing of all regional and local specials, such as pageants, parades, telethons, etc. I probably don't know about the Pet Parade or Miss Mudd City.

* If your RDRx service includes sports, a listing of all your local/regional/syndicated sports events, specials or programs, as well as sources for updates of teams/times/dates.

* Please add us to traffic email lists that include urgent alerts about changing programming, but if you copy us with everything, it's possible we might miss something you know is important, but we don't.

* Give Maria a call in New York City and ask her to add your station to OneDomain Research's encrypted APT account. This is essential if you are not in Eastern Time Zones in a state that uses Daylight Savings Time.

* Ask your station IT department to share a document folder on the MediaOffice server with the desktop computers of senior sales management, so they can access all reports and planners created for their station by RDRx with ease.

* Remind your sales staff that RSS alerts are available from NothingButChange.com, notifying them via PC, iPhone and Android smartphones each time this website is updated.

Santa Delivers Nice Ratings for Christmas Night NFL

NBC says:

NEW YORK – December 26, 2011 – The Packers secured home-field advantage throughout the NFC playoffs with their dominating 35-21 victory over the Bears at historic Lambeau Field on Christmas night on Sunday Night Football. Last night’s game earned a 12.6 overnight rating and a 25 share, according to overnight data released today by The Nielsen Company.

Bears-Packers produced the highest overnight rating for a game played on Christmas night since 1995 (Cowboys-Cardinals, 14.0/28 on ABC). The 12.6 for last night’s game is one percent higher than the last game played on Christmas night (Eagles-Cowboys, 12.5/29 on Christmas 2006 on NBC), and 19 percent higher than the Christmas night game in 2000 (Cowboys-Titans, 10.6/21 on ABC). Last year’s Week 16 game (Vikings-Eagles, 15.2/24) was an anomaly, played on a Tuesday night due to a snow postponement.

TOP 10 METERED MARKETS FOR BEARS-PACKERS:

1. Milwaukee, 45.8/73
2. Chicago, 29.2/55
3. New Orleans, 20.7/32
4. Las Vegas, 18.5/33
5. Minneapolis, 17.9/37
6. Nashville, 17.3/28
7. Albuquerque, 16.6/29
8. Greenville/Spartanburg, 15.5/25
9. Norfolk, 14.8/26
10. Richmond, 14.7/25

Holiday Hours for RDRx

OneDomain's HQ in Birmingham will be closed at Noon today, and will re-open on Tuesday, December 27th.

This is only the second year since 1998 that I've not had clients still waiting for November sweep results on Christmas Eve, and the first time ever it's been completed days before.

However on December 26th, RDRx will begin work on KPNX inventory and estimates, so when their sales team returns to work on Tuesday, we'll have a head start on Fiscal Year 2012.

May the spirit of Peace and Kindness be with you. I'm going to spend part of Christmas listening to Amahl and The Night Visitors for the last time.

GOP Primary Debate on Meet The Press on January 8th

Air Date: 01/08/2012 Sunday
Start Time: 10:00:00 AM [ET]
Show Name: OPTIONAL NETWORK OFFERING
Duration: 00:30:00
Type: New Booking
Message: MEET THE PRESS will host a Republican primary debate from Concord, New Hampshire on 1/8/12. The debate will be 90 minutes in duration with the first hour airing nationally on Meet The Press. The final half-hour will be available to NBC stations on an optional basis. All inventory in this optional half-hour has been reserved for your local inventory. Please review the format for this optional half-hour. Please advise clearance.

Based on the ratings I've seen for GOP debates thus far in December 2011, the local spots in the optional half hour should be valuable.

RDRx clients will get this updated on Thursday morning.

State of The Union Address Takes Tues 1/24 Prime

Posted: 12/19/2011 03:38:59 PM
Type: Announcements
Message: NBC News will provide live coverage of the STATE OF THE UNION address on Tuesday 1/24/12. Scheduling details to be announced by approximately 12/22/11.

Chattanooga, Here It Comes!

In about 8 hours, ODI computers in Birmingham will complete the transformation of Chattanooga DMA November 2011 data provided to third-party vendors by Nielsen into encrypted MediaOffice data files, then transferred overnight to my client.

By tomorrow evening, WRCB will have a draft copy of a Master Planner with November 11 based shares for review and approval. Once sales management approves my estimates, the results will be published for use by sales.

Later this week, WRCB sales will have not only WRCB's thousands of estimates updated, but will find the ABC, CBS and Fox station competitive updated and a master planner created for each.

It's an honor to work with gentlemen like Ralph Flynn.

NBC's After 5pm Christmas Bonus To Stations

Posted: 12/16/2011 05:00:09 PM
Air Date: 12/21/2011 Wednesday
Start Time: 09:00:00 PM [ET]
Show Name: NBC SPECIALS
Duration: 01:00:00
Type: New Booking
Message: A MICHAEL BUBLE CHRISTMAS is booked.

(and a lot more)
By the way, take a close look at the Press Release copy regarding this announcement. Look carefully at the date and time listed in the copy:

UPDATES-NBC PRIMETIME SCHEDULE - Wednesday December 21, 2011 - Friday January 6, 2012

"NBC SPECIALS"

(X) "A MICHAEL BUBLE CHRISTMAS"

12/21/2011 (09:00PM - 10:00PM) (Wednesday) : A MICHAEL BUBLÉ CHRISTMAS - Michael Bublé will host his first holiday variety show in a star studded special airing on Tuesday, December 6th from 8-9 pm ET. The multi-Grammy Award winning Canadian will sing songs from his new Christmas album including such classics as "White Christmas, "Have yourself a Merry Little Christmas," "Feliz Navidad," and "Jingle Bells," and will be joined by guest stars Justin Bieber, Kellie Pickler, Thalia, Oscar the Grouch, The Puppini Sisters and Naturally 7. The special will also include comedy shorts featuring Bublé and NBC stars Tracy Morgan and Ed Helms. "A Michael Bublé Christmas" is produced by Brad Lachman Productions and Electus.

Pre-Show Scheduling Spreads

Posted: 12/14/2011 01:19:31 PM
Air Date: 01/22/2012 Sunday
Start Time: 03:00:00 PM [ET]
Show Name: NBC SPORTS SPECIALS
Duration: 00:30:00
Type: New Booking
Message: DEW TOUR COUNTDOWN is booked. Please see format tab for further details. Clearances assumed based on previously advised clearances for this time period, unless otherwise notified.

Posted: 12/14/2011 01:18:20 PM
Air Date: 01/22/2012 Sunday
Start Time: 03:30:00 PM [ET]
Show Name: NBC SPORTS SPECIALS
Duration: 01:30:00
Type: Time Change
Message: PROGRAM TIME AND TITLE CHANGE: Winter Dew Tour (orig. sked 3:00-5:00pm ET) moves to 3:30-5:00pm ET. Also, the title changes to WINTER DEW TOUR: PANTECH INVT'L. Please see show details for duration change and format tab for revised format. Clearances assumed based on previously advised clearances for this time period, unless otherwise notified.

There are others slowly emerging from Rock Center this week. RDRx Gold clients are being changed now.

November Sweeps Data Arrives This Week

Diary markets get their first look at how they did in November Sweeps this week. While HH metered markets have a clue, and LPM markets have nearly all the data, all the time, diary measured markets must wait until the full Sweep data is released.

If you are an NBC station in a diary market, you know how important it is to turn the Sweeps data into usable, marketable estimates as soon as possible.

RDRx Gold clients get updated Master Planners based on new sweeps data the same day as data arrives. Even if your competition has a full-time RD, it's unlikely they will beat you to the streets or bragging rights.

For more information about RDRx, please visit RDRx.TV

NBC Sports "Pre-Game" Shows Expand To Winter Dew

If you've seen the ratings for the "pre-games" airing before NBC golf and Dew Sports this summer, you might let rotators fill this inventory.

Posted: 12/13/2011 04:56:42 PM
Air Date: 12/18/2011 Sunday
Start Time: 02:00:00 PM [ET]
Show Name: NBC SPORTS SPECIALS
Duration: 00:30:00
Type: New Booking
Message: WINTER DEW TOUR PREGAME is booked. Please see format tab further details. Clearances assumed based on previously advised clearances for this time period, unless otherwise notified.

Please note the amount of advance notice.

NFL Honors Booked 2/4

NBC has just replaced two hours of the night before the Superbowl with an NFL special. In addition, they've changed their plans to use the Pro Bowl the week before as a lead-in to Up All Night.. so that OTO event has been removed from client inventories as well.

From publication on APT to the inventory and estimates being updated on RDRx client servers.. less than 20 minutes.

RDRx Clients Have 2Q Golf Inventory & Estimates

Posted: 12/07/2011 04:34:12 PM
Air Date: 05/12/2012 Saturday
Start Time: 01:30:00 PM [ET]
Show Name: GOLF
Duration: 00:30:00
Type: New Booking
Message: THE 2012 SECOND QUARTER GOLF package is booked on the following dates: 5/12, 5/13, 5/26, 5/27, 6/14, 6/15, 6/16, and 6/17. In addition, Golf is possible on Monday 5/14 and Monday 6/18 if the tournaments scheduled for the Sundays preceding these dates is not completed or ends in a tie.

Second Quarter Golf Appears Slowly in APT

The printer here is getting a workout this week from all of the sports changes NBC is making to Contingencies.

I did get a chuckle out of one item listed this morning... listed "TENT".

French Open Returns.. despite no Wimbledon on NBC.

05/27/2012 Sunday 12:00:00 PM [ET] FRENCH OPEN TENNIS 03:00:00 New Booking
The 2011 French Open Tennis package is now booked on the following dates: 5/27, 6/2, 6/3, 6/8, 6/9 and 6/10. Please see contingency plans for details and impact to other dayparts. Please advise clearance.

Thursday Prime for 12/29 and 1/5 Posted

The hour vacated by Prime Suspect will be filled with Office and Up All Night encores.

RDRx clients have already been updated.

Many Changes to Winter/Spring Sports Specials

Looks like someone got a signed contract back from Red Bull..

" [ 25 New Message(s) Today ] "

The nice folks at NBC are still dribbling out these changes, so I'll wait till it stops, then catch up for my clients in two time zones.

Getting To Know A New Market By Numbers Alone

While I'm not exactly like "Tank" from "The Matrix," thirty plus years of studying broadcast ratings allows me to see things in Nielsen data that others may not.

Every market gets a "bad book" from time to time.. bad geographic distribution of diaries, etc. But if you have the ability to look back at 40 or so sweeps, it's pretty hard to come up with excuses or blame for long-standing trends.

2012 Summer Olympics Booked in APT

Posted: 11/22/2011 07:07:07 PM
Air Date: 07/27/2012 Friday
Start Time: 07:30:00 PM [ET]
Show Name: 2012 OLYMPIC SUMMER GAMES
Duration: 04:30:00
Type: New Booking
Message: THE 2012 OLYMPIC SUMMER GAMES package is now booked Friday 7/27/12 through Sunday 8/12/12. Please advise your clearance status for the entire 2012 Summer Olympics program package as scheduled to the attention of your Clearance Representative in Broadcast Operations at NBC. Be advised that it is IMPERATIVE that you review each day’s contingency report for impact to other dayparts including feed pre-emptions, adjustments and non-standard durations.

Looks like I've got my work cut out for me in the next few days. RDRx Gold clients will find their inventories and estimates ready by Monday morning.

Prime Suspect To Be Replaced By Grimm on Dec 8th

Posted: 11/21/2011 07:58:54 PM
Type: Announcements
Message: GRIMM replaces PRIME SUSPECT on Thursday, December 8th at 10pm. Details to be loaded in APT tomorrow.

Already changed in RDRx client inventories.

NBC Encores Fill TBA Slots In December

Posted: 11/18/2011 04:44:46 PM
Air Date: 12/14/2011 Wednesday
Start Time: 08:30:00 PM [ET]
Show Name: WHITNEY
Duration: 00:30:00
Type: New Booking
Message: WHITNEY is booked on Wednesday 12/14 and 12/28. This booking overrides all previously issued bookings, formats, and details. Please see individual airdate for updated information.

Air Date: 12/31/2011 Saturday
Start Time: 09:00:00 PM [ET]
Show Name: GRIMM
Duration: 01:00:00
Type: New Booking
Message: GRIMM is booked. This booking overrides all previously issued bookings, formats, and details. Please see individual airdate for updated information.

Air Date: 12/17/2011 Saturday
Start Time: 08:00:00 PM [ET]
Show Name: GRIMM
Duration: 01:00:00
Type: New Booking
Message: GRIMM is booked on Saturday 12/17 and 12/31. This booking overrides all previously issued bookings, formats, and details. Please see individual airdate for updated information.

Despite NBC waiting until the last minute for these significant changes, RDRx clients will have updated (fourth time this week) NBC Prime and Specials inventory and estimates when they come into work on Monday morning.

Prime Suspect Gets Post-Sweep Axe

Prime Suspect cancelled.

How quickly things change.
http://rdrx.blogspot.com/2011/10/prime-suspect-gets-pre-sweep-push.html

12 Days Of Sports Specials in 2Q Booked

11/15/2011
06:24:12 PM 04/07/12
Saturday 03:00:00 PM [ET] NBC SPORTS SPECIALS 01:30:00 New Booking THE 2012 2ND QUARTER NBC SPORTS SPECIAL PACKAGE is now booked on the following dates: 4/7, 4/29, 5/6, 5/20, 6/2, 6/3, 6/9, 6/10, 6/16, 6/23, 6/24, and 6/30. Please see contingencies on these dates for further details and impact to other dayparts. Please advise clearance.

Almost missed this amidst the avalanche of time-delayed APT postings about yesterday's press release.

RDRx clients will be updated tomorrow, have been updated and published.

38 Changes To Prime Posted To APT Tonight

My usual technique is to reprint the non-password protected programming information summarized by What's New in APT, for those without the time or skills to get it themselves. But you'll have to get all of these yourselves this time.. it's a major overhaul of 1st Quarter Prime, which for many local stations will be hot for political and issue advertising. Buyers should care about program content when purchasing such ads, and we can help those who do.

Premium RDRx clients with next-day service got 40 pages worth of brand new 4th and 1st Quarter inventory and estimates last night, 20 hours before NBC updated APT to match.

If your NBC station would like to be kept current, please contact your OneDomain representative.

NBC Makes Huge Changes In January

UNIVERSAL CITY, Calif. – November 14, 2011 – NBC today announced its new mid-season 2012 schedule which features the premieres of four new series in “Smash” (February 6), “The Firm” (two-hour premiere January 8, time slot premiere January 12), “Fashion Star” (March 13) and “Are You There, Chelsea?” (January 11). The new lineup also includes the return of “The Voice,” “30 Rock,” “The Celebrity Apprentice” and “Who Do You Think You Are?”

In addition, there are day and time period changes for “Whitney,” “Up All Night,” “Rock Center with Brian Williams” and “Harry’s Law.”

Following are night-by-night details:

Mondays:

Last spring’s hit vocal competition series “The Voice” returns even louder with an hour-long season debut following Super Bowl XLVI on Sunday, February 5 (10-11 p.m. ET, time approximate) and then resumes in its regular day and time on Monday, February 6 (8-10 p.m. ET). Following “The Voice” is the much-anticipated musical drama “Smash” which premieres Monday, February 6 (10-11 p.m. ET).

Tuesdays:

“Fashion Star” – the new reality competition series hosted and executive-produced by Elle Macpherson – will premiere with a two-hour episode on Tuesday, March 13 (9-11 p.m. ET) and resume on Tuesday, March 20 (10-11 p.m. ET). “The Biggest Loser” will open a new edition on Tuesday, January 3 (8-10 p.m. ET) followed by “Parenthood” (10-11 p.m. ET) which continues through its season finale on February 28.

Wednesdays:

The freshman comedy “Whitney” (8-8:30 p.m. ET) moves into a new day and time beginning January 11 followed by the series debut of the new comedy “Are You There, Chelsea?” (8:30-9 p.m. ET) on January 11. “Rock Center with Brian Williams” (9-10 p.m. ET) also joins the Wednesday lineup starting February 8. “Law & Order: Special Victims Unit” remains at 10-11 p.m. (ET).

Thursdays:

The new drama “The Firm” moves into the Thursday lineup (10-11 p.m. ET) beginning January 12 following its two-hour premiere the previous Sunday (January 8) from 9-11 p.m. ET. The first-season comedy “Up All Night” will also move to Thursday nights at 9:30 p.m. (ET) on January 12 which is also the night that multiple Emmy Award-winning “30 Rock” returns for its season debut (8-8:30 p.m. ET). “Parks and Recreation” (8:30-9 p.m. ET) and the Emmy-winning “The Office” (9-9:30 p.m. ET) remain in the same time periods.

Fridays:

The returning series “Who Do You Think You Are?” makes its season debut on February 3 (8-9 p.m. ET). “Chuck” will have its two-hour series finale on January 27th (8-10 p.m. ET). “Grimm” (9-10 p.m. ET) and “Dateline NBC” (10-11 p.m. ET) remain in the respective time periods.

Sundays:

“The Celebrity Apprentice” returns on Sunday, February 12 (9-11 p.m. ET). “Dateline NBC” begins on Sundays (7-9 p.m. ET), on January 8. “Harry’s Law” moves to the 8-9 p.m. (ET) time period on March 4 and “Dateline NBC” will return to 7-8 p.m. (ET) on March 4.

The premieres of the new January-March program schedule follow in a grid (all times ET); new series are capitalized.

MONDAYS

8-10 p.m. -- “The Voice” (season premiere Sunday, February 5; series resumes February 6)

10-11 p.m. – “SMASH” (beginning February 6)

TUESDAYS

8-10 p.m. -- “The Biggest Loser” (beginning January 3)

10-11 p.m. – “Parenthood” (through February 28)

10-11 p.m. – “FASHION STAR” (beginning Tuesday, March 13, 9-11 p.m. ET with two-hour premiere; one-hour broadcasts resume March 20)

WEDNESDAYS

8-8:30 p.m. – “Whitney” (beginning January 11)

8:30-9 p.m. – “ARE YOU THERE, CHELSEA?” (beginning January 11)

9-10 p.m. – “Rock Center with Brian Williams” (beginning February 8)

10-11 p.m. – “Law & Order: Special Victims Unit”

THURSDAYS

8-8:30 p.m. – “30 Rock” (beginning January 12)

8:30-9 p.m. – “Parks and Recreation”

9-9:30 p.m. – “The Office”

9:30-10 p.m. – “Up All Night” (beginning January 12)

10-11 p.m. – “THE FIRM” (two-hour premiere Sunday January 8; Thursday time period premiere January 12)

FRIDAYS

8-9 p.m. – “Who Do You Think You Are?” (beginning February 3)

9-10 p.m. – “Grimm”

10-11 p.m. – “Dateline NBC”

SATURDAYS

8-9 p.m. – “Harry’s Law” (encore broadcasts)

9-10 -- “THE FIRM” (encore broadcasts)

10-11 p.m. – “Law & Order: Special Victims Unit” (encore broadcasts)

SUNDAYS

7-9 p.m. – “Dateline NBC” (beginning January 8)

8-9 p.m. – “Harry’s Law” (beginning March 4)

9-11 p.m. – “The Celebrity Apprentice” (beginning February 12)

For embeddable clips from the NBC shows please visit: http://www.nbc.com.

There are so many changes here, NBC stations will be working the remainder of the week on moving and rescheduling spots. I'll be creating new inventory and estimates for RDRx clients based on this re-scheduling of NBC prime tonight, but will not finish until sometime on Tuesday.

NBC Moves Sports Specials on December 18th & 1Q

Posted: 11/10/2011 11:14:52 AM
Air Date: 12/18/2011 Sunday
Start Time: 04:00:00 PM [ET]
Show Name: NBC SPORTS SPECIALS
Duration: 02:00:00
Type: Time Change
Message: SKATING SPECIAL: BRIAN BOITANO SKATING SPECTACULAR (orig. sked 2:00-4:00pm ET) moves to 4:00-6:00pm ET. Clearances assumed based upon previously advised clearances for this time period, unless otherwise notified.

Posted: 11/10/2011 11:13:02 AM
Air Date: 12/18/2011 Sunday
Start Time: 02:00:00 PM [ET]
Show Name: NBC SPORTS SPECIALS
Duration: 02:00:00
Type: Time Change
Message: WINTER DEW TOUR (orig. sked 4:00-6:00pm ET) moves to 2:00-4:00pm ET. Clearances assumed based upon previously advised clearances for this time period, unless otherwise notified.

Added an hour later: Changes continue; NBC is moving a lot of first quarter sports specials around. Clients are being updated now.

American Giving Awards Sat 12/10 on NBC

Air Date: 12/10/2011 Saturday
Start Time: 08:00:00 PM [ET]
Show Name: NBC SPECIALS
Duration: 02:00:00
Type: New Booking
Message: THE AMERICAN GIVING AWARDS is booked. This booking overrides all previously issued bookings, formats, and details. Please see individual airdate for updated information.

Premium clients now have this item in inventory, with TP demos pending more info about this program.

2012 NHL Playoffs Scheduled

Looks like Comcast/NBC is doubling up on several NHL Playoff weekends, with doubleheader games on April 15th and 22nd.

Also, NBC has confirmed Dateline, Parenthood, L&O:SVU, Chuck and Grimm schedules for first quarter.. no surprises except for Grimm's return, in my opinion.

RDRx clients already have these changes in their MediaOffice inventory and estimates.

The Peacock's New Feathers

Here's a great article from The New York Times about how Comcast has managed NBC.

Even CBS can't resist picking on NBC lately.

New Reality Hour Gets 5 Nights in Dec; 4 in January 2012

Posted: 10/31/2011 07:10:49 PM
Type: New Booking
Message: WHO'S STILL STANDING is booked 8:00-9:00pm ET/PT, 7:00-8:00pm CT/MT on following dates: 12/19, 12/20, 12/21, 12/22, and 12/26/2011; 1/2, 1/9, 1/23, and 1/30/2012. This booking overrides all previously issued bookings, formats, and details. Please see individual airdate for updated information.

plus

Air Date: 12/19/2011 Monday
Start Time: 09:00:00 PM [ET]
Show Name: FEAR FACTOR
Duration: 01:00:00
Type: New Booking
Message: FEAR FACTOR is booked on Monday 12/19/2011 thru 1/30/2012. This booking overrides all previously issued bookings, formats, and details. Please see individual airdate for updated information.

All of these changes have already been made in RDRx Premium client inventories, with estimates and rationales updated and new versions published to RDRx servers.

Snowstorm Blanks Ratings for Weekend in NYC

NYC and Philly Sat and Sunday overnight ratings vanish with the snowfall.

Sorta.

Grimm & Chuck Get Do-Overs Saturday Night

Man, sucks to be Grimm tonight, trying to compete with Game 7 of The World Series.

NBC apparently figured that out this afternoon.

Posted: 10/28/2011 01:46:16 PM
Air Date: 10/29/2011 Saturday
Start Time: 09:00:00 PM [ET]
Show Name: GRIMM
Duration: 01:00:00
Type: New Booking
Message: GRIMM is booked. This booking overrides all previously issued bookings, formats, and details. Please see individual airdate for updated information.


Posted: 10/28/2011 01:44:48 PM
Air Date: 10/29/2011 Saturday
Start Time: 08:00:00 PM [ET]
Show Name: CHUCK
Duration: 01:00:00
Type: New Booking
Message: CHUCK is booked. This booking overrides all previously issued bookings, formats, and details. Please see individual airdate for updated information.

Saturday AM Note: Since Chuck finished fourth in the first hour of prime and Grimm finished third last night in NYC, my guess is 30 Rock will be busy with spin on Monday.

Murdoch-Owned Wall Street Journal Hammers NBC Prime Ratings

Ouch.

2012 NFL Pro Bowl Finally Booked for 1/29

Posted: 10/21/2011 05:45:49 PM
Air Date: 01/29/2012 Sunday
Start Time: 07:00:00 PM [ET]
Show Name: NBC SPORTS
Duration: 03:30:00
Type: New Booking
Message: 2012 NFL PRO BOWL is booked. Please see contingencies for further details and impact to other dayparts. Please advise clearance.

Changes Already To Holiday Movie Schedule

Bee Movie (which just aired on USA-HD recently)gets shortened to run an encore of "The 85th Anniversary of The Macy's Thanksgiving Day Parade" special. No, this isn't the parade. From what little I can tell from APT thus far, it seems to be a televised retrospective on the unique marketing event over the years.

The original airing of this special (likely sponsored on NBC by Macy's, wouldn't you think?)will be Thanksgiving night at 10pm; just hours before Black Friday.

Oh, and NBC is shifting Biggest Loser to one hour later on Tuesdays in December to make way for all the holiday specials announced in the last few hours. Parenthood gets the silent hiatus treatment.

Four Holiday Specials Added To NBC Prime

I'm not sure what it is with Nicolas Cage and November weekends on NBC, but they are back together again this year on the Friday after Thanksgiving.

APT also notes three other specials for Tuesday nights in December, all of which have already been added to inventory with customized audience estimates in RDRx client systems.

Fear Factor in December and January

Posted: 10/19/2011 01:53:39 PM
Air Date: 12/12/2011 Monday
Start Time: 08:00:00 PM [ET]
Show Name: FEAR FACTOR
Duration: 02:00:00
Type: New Booking
Message: FEAR FACTOR is booked 12/12/11 through 1/30/12. This booking overrides all previously issued bookings, formats, and details. Please see individual airdate for updated information

RDRx clients already have inventory and estimates published.

NBC Folds "Heads Up Poker Tournament" for 2012

Sponsored by the same folks as the recently bust Poker After Dark, this comes as no surprise.

Premium RDRx clients, who have had these NBC Sports Specials individually listed for several years, are now being updated to remove these time-tested demographic producers.

Prime Suspect Gets Pre-Sweep Push

Late Friday night, NBC decided to shelve episodes of Parenthood and L&O:SVU in late October and replace them with more Prime Suspect encores in the last hour of prime.

Unless your RD has updated your inventory and estimates today, your 4th Quarter Prime and Specials avails are out of date.

How soon will your station be able to address the preemptions of spots you've already sold? RDRx clients can begin first thing Monday morning, as their MediaOffice inventory and estimates have already been published to their servers.

Added 3 days later: First Web notification of this change.

Want An Extra Hour of Xmas@Rock in Prime Access on 11/30?

Posted: 10/14/2011 05:56:05 PM
Air Date: 11/30/2011 Wednesday
Start Time: 07:00:00 PM [ET]
Show Name: OPTIONAL NETWORK OFFERING
Duration: 01:00:00
Type: New Booking
Message: CHRISTMAS IN ROCKEFELLER CENTER (OPTIONAL HOUR): NBC is pleased to offer an additional hour of Christmas in Rockefeller Center to all stations. This optional hour will consist entirely of local inventory and lead directly into the scheduled Network "Christmas in Rockefeller Center" program in all time zones. See contingencies and format tab for details. Please advise clearance.

Unless you have incredible programming in this time period, it's hard to believe that NBC's warm-up won't do better than your current programming in potential audience delivery during this key marketing week. That's geek-speak for "do it."

NBC: November and December Holiday Programming Booked

Posted late yesterday in APT, and already in premium RDRx client inventories and estimates, including a return to Wednesday night for the annual Rock Center Tree Lighting special and a new offering, Horton Hears A Who.

All Night Tonight Show Starts Off Women Only

I've taken a look at the Live Plus Same day (not much same day left at 3am) ratings from New York City for the premiere airing of Today Show @ 2am last night.

No male viewing at all. Female viewing focuses on 35-49. Local stations get 4 minutes of spots per hour.

First impression: Not bad at all.

In Wine Country Corked; Vintage Today Shows Air @ 2AM TFN

Posted: 10/11/2011 10:29:55 AM
Air Date: 10/12/2011 Wednesday
Start Time: 02:05:00 AM [ET]
Show Name: TODAY - ALL NIGHT
Duration: 00:59:00
Type: New Booking
Message: TODAY-ALL NIGHT is now booked Wed 10/12 through Friday 10/21 (note....balance of season will be booked later today). Please see format and feed tab for complete details. Clearance will be assumed based upon stations current clearances for 'In Wine Country-A' and 'In Wine Country-B'.

RDRx clients already have these changes in inventory, with new estimates based on an entirely different audience from those of IWC or PAD.

New Fall Season Projections Arrive With September Data

This weekend, PAVs with full demographics with 2011-2012 network prime programming (although just premiere week) will be available for projection purposes. Those of us with access to this September 2011 Sweep data will find comparing our previous estimates to actuals very helpful.

But Wait.. There's More!

Parks and Rec moves to Friday 830pm thru 10/21..
Office moves to Friday at 8pm..
UAL moves to Wednesdays @ 8:30pm during November sweeps and after..

In other words, all the avails you've sent out prior to now are outdated.

RDRx clients will start their Friday mornings with updated inventory, estimates and rationale.

Actually, if they are working past 5pm their time, they'll find them already published within 15 minutes of the APT posting.

Whitney Encores Fill Free Agent TP TFN

Although NBC hasn't notified stations yet, a number of online sources report the Free Agent time period on Wednesdays will be filled with yet more Whitney encores.. she's now on three different weeknights out of five.

Here's some insider gossip about how these decisions are made.

Free Agents Cancelled

http://tvbythenumbers.zap2it.com/2011/10/06/nbc-cancels-free-agents/106350/

APT still shows FA booked, and I see no announcements at this time about replacement programming.

Sports Changes for November 5th

NBC adds NFL Turning Point, moving ISU Grand Prix Skating (Canada) an hour earlier.

Already changed and published to premium client inventories.


After 5pm@30Rock update: A couple of sports specials in January changed time periods. Clients will see those in inventory tomorrow.

Rock Center w/BW Premieres 10/31; Airs Thru January

10/04/2011
03:19:57 PM

10/31/2011 Monday 10:00:00 PM
[ET] ROCK CENTER WITH BRIAN WILLIAMS 00:59:30 New Booking ROCK CENTER WITH BRIAN WILLIAMS is booked on Monday 10/31/11 thru 1/30/12. This booking overrides all previously issued bookings, formats, and details. Please see individual airdate for updated information

.

Both the premiere episode on 10/31 and regular prime airings are already in RDRx Premium client inventories with updated audience estimates.

If your station's avails show Playboy Club and don't show Rock Center, you might need our help. Please visit RDRx.TV for more info.

Playboy Club Dead; Prime Suspect Fills TP

Posted: 10/04/2011 03:08:24 PM
Air Date: 10/10/2011 Monday
Start Time: 10:00:00 PM [ET]
Show Name: PRIME SUSPECT
Duration: 00:59:30
Type: New Booking
Message: PRIME SUSPECT is booked on Monday 10/10 thru 10/24. This booking overrides all previously issued bookings, formats, and details. Please see individual airdate for updated information.

UAN & Whitney Picked Up

Up All Night and Whitney will last at least one season.

TV By The Numbers

This explains why they are running encores of these two shows each Friday night until November Sweeps. Hmm.. I notice no reruns of The Playboy Club.

Weekend Changes in October for NBC

Looks like a Harry's Law Marathon on October 15th, as well as Friday night changes for October 21st.. officially pushing Chuck and Grimm premieres to the Halloween weekend following.

RDRx premium clients already have updated inventory and audience estimates for these changes.

Full Tilt Poker Out Of Business

http://www.theregister.co.uk/2011/09/30/alderney_pulls_gambling_licence/

This isn't a moral issue about gambling, or even about internet gambling. Apparently, there's a big hunk of player money missing.. Madoff for the middle class gambler.


As a Las Vegas local, I'm concerned about TV production jobs lost due to PAD shutdown, as I'm sure no local TV person was part of the financial operation mentioned above.

One More Minute For The Playboy Club Monday

The following is pure conjecture, and is not based on any firm information.

Based on news reports yesterday about PTC protests and national advertisers cancelling spots in The Playboy Club, I'm not surprised to see a comment in APT this morning about giving local stations an additional minute of local spots in Monday's airing.

My guess is NBC Network couldn't sell the spots that were cancelled quickly, and perhaps couldn't even give them away, so they've dropped them in local stations' laps. After all, I'm guessing NBC is busy trying to figure out how to sponsor 5.5 hours of network programming a week.

Don't count on this being a regular thing.. I'm guessing the Brian Williams news hour may well take this time slot in October.

UAN/Whitney Friday Encores Extended Again

Now extended to October 14th.

Already changed in RDRx client inventories.

Poker After Dark Officially Removed TFN

This is just the latest update about NBC's quiet decision to stop airing the Full Tilt Poker-funded Poker After Dark which filled 5.5 hours of NBC network programming each week.

Posted: 09/27/2011 11:08:04 AM
Air Date: 10/08/2011 Saturday
Start Time: 01:32:00 AM [ET]
Show Name: IN WINE COUNTRY
Duration: 00:30:00
Type: New Booking
Message: IN WINE COUNTRY (B) is booked on Saturday effective 10/8/11 - 12/17/11 and 1/7/12 - 9/22/12 and replaces second half-hour of TBA (previously Poker After Dark). Please see updated format and feed tabs for complete details. Until a permanent replacement is announced, two episodes of ‘In Wine Country’ will replace ‘Poker After Dark’, until further notice. Clearances for this time period to be assumed based upon previously advised clearances for Poker After Dark unless otherwise notified.

In my demographic opinion, advertising buys aiming at a young male audience on PAD might not be best served by airing in "In Wine Country."

NBC Sports in First Quarter Earn New Estimates

With both the SuperBowl and Olympic trials in 1Q2012, NBC's regular pattern of winter sports has been adjusted more than usual. Professional RDs are likely to adjust estimates and rationale whenever applicable.

Today, I'm updating both the "Gold Standard" LPM market maintained here for Internal Use Only, as well as premiere RDRx NBC clients, like WRCB.

What do your station's 1st Quarter Sports Avails look like? If you would like our assistance, please visit RDRx.TV

NBC Sports Specials & Golf for 1Q2012 Booked

Posted: 09/23/2011 02:11:24 PM
Type: New Booking
Message: The 2012 First Quarter NBC Sports Specials package is now booked on the following dates: 1/1, 1/8, 1/14, 1/15, 1/21, 1/22, 1/28, 1/29, 2/4, 2/11, 2/12, 2/18, 2/26, 3/3, 3/10, and 3/17. Please see contingencies on these dates for further details and impact to other dayparts.

Posted: 09/23/2011 03:50:54 PM
Air Date: 01/15/2012 Sunday
Start Time: 01:30:00 PM [ET]
Show Name: GOLF
Duration: 00:30:00
Type: New Booking
Message: The 2012 FIRST QUARTER GOLF package is booked on the following dates: 1/15, 2/25, 2/26, 3/3, 3/4, 3/10, 3/11, 3/17, 3/18, 3/24, 3/25, 3/31, and 4/1. Please see contingencies on these dates for further details and impact to other dayparts.

RDRx premium clients will find their existing inventories updated when they next fire up MediaOffice.

All-American Bowl Gets APT Listing

Posted: 09/22/2011 06:24:37 PM
Air Date: 01/07/2012 Saturday
Start Time: 01:00:00 PM [ET]
Show Name: U.S. ARMY ALL-AMERICAN FOOTBALL
Duration: 03:00:00
Type: New Booking
Message: 2012 U.S. ARMY ALL-AMERICAN BOWL is booked. Please see contingencies on this date for further details and impact to other dayparts. Please advise clearance.

My question about their timing of these announcements.. this game has been scheduled for years, and NBC has carried it for at least 5 years in this exact time period. Does NBC wait until the sponsor has signed the contract? Really, I'm curious. Because if stations only sell what is listed in APT, this game wasn't in most inventories until today.

In contrast, RDRx clients have had this game in their inventory non-stop for years.. just like the Macy's Parade and Tournament of Roses Parade. So, if this isn't in your inventory today, you need our assistance.

Poker After Dark Vanishes on Saturdays, Too

Dawn update: Saturday night's PAD has now been replaced.

I'm going to guess that Heads Up Poker might also not come back next year, but I've yet to see anything to confirm it.

Wondering why this is all so hush hush and sudden? Full Tilt Poker, the sponsor of PAD, is not only being investigated for federal internet gambling practices, but in just the last 48 hours, the US government has claimed FTP is a "Ponzi scheme", with most of the cash players left in their accounts and thought was in reserve having been used for personal purposes by some at FTP.

Until Roberts&Company can figure out to whom they will sell 5.5 hours of NBC time per week, wine snobs can fill up their DVRs with In Wine Country reruns. I'll keep a close eye on APT, as NBC isn't going to be making any noise about this on their own.

Poker After Dark's Future Uncertain @ NBC

Looks like "In Wine Country" is going to see a lot of air time for a while.

Posted: 09/21/2011 03:06:37 PM
Air Date: 09/21/2011 Wednesday
Start Time: 02:05:00 AM [ET]
Show Name: IN WINE COUNTRY
Duration: 00:30:00
Type: New Booking
Message: IN WINE COUNTRY (A) is booked and replaces first half-hour of POKER AFTER DARK effective Wednesday 9/21 through Friday 9/23. Please see updated format and feed tabs on these dates for complete details. Clearances for IN WINE COUNTRY will be based upon previously advised clearances for POKER AFTER DARK unless advised otherwise

Wednesday - Friday's airings of PAD on NBC have been replaced by encore episodes of the grape-centric feature in RDRx inventories already.

Whitney & Up All Night Friday Encores Extend Into October

Client inventories were changed within 10 minutes of APT publication.

SuperBowl Sunday Schedule Surfaces

APT reports NBC's plans for February 5th, including a special Jimmy Fallon show after late local news.

RDRx clients have updated audience estimates already published to their MediaOffice inventory.

New Sports Special In Three Weeks

Posted: 09/14/2011 11:15:43 AM
Air Date: 10/09/2011 Sunday
Start Time: 04:00:00 PM [ET]
Show Name: NBC SPORTS SPECIALS
Duration: 01:00:00
Type: New Booking
Message: DIAMOND LEAGUE TRACK & FIELD is now booked.

From what it seems, the Sunday airing of Diamond League is the second portion of coverage that began on September 10th. LPM Live+Same demos I saw were mostly Men 50+.

2012 Golden Globes Booked in APT; Check Your Specials Inventory

If these programs aren't already in your MediaOffice inventory, your station might need our assistance.

Posted: 09/09/2011 02:58:26 PM
Air Date: 01/15/2012 Sunday
Start Time: 08:00:00 PM [ET]
Show Name: NBC SPECIALS
Duration: 03:00:00
Type: New Booking
Message: THE 69TH ANNUAL GOLDEN GLOBES AWARDS is now booked. Please note: This booking overrides all previously issued bookings, formats, and details. Please see individual air date for updated information. Please advise clearance.

Posted: 09/09/2011 02:57:36 PM
Air Date: 01/15/2012 Sunday
Start Time: 07:00:00 PM [ET]
Show Name: NBC SPECIALS
Duration: 01:00:00
Type: New Booking
Message: THE 2012 GOLDEN GLOBE ARRIVALS SHOW is now booked. Please note: This booking overrides all previously issued bookings, formats, and details. Please see individual air date for updated information. Please advise clearance.

4th Quarter Sports Specials Changes

Maybe it's the old retailer and LSM in me, but if I was selling to my favorite local retailer with targeted customers of Women 25-54 for the Holiday season, I would be all over the NBC Skating Specials in 4th Quarter. In every market, in every November sweep, these specials deliver consistent, bankable audiences.

Premium RDRx clients are being updated now that APT seems to have finished for the day.

This Saturday Night Prime Changes

Posted: 09/06/2011 06:03:41 PM
Air Date: 09/10/2011 Saturday
Start Time: 08:00:00 PM [ET]
Show Name: BEST OF NFL KICKOFF SPECIAL 2011
Duration: 01:00:00
Type: New Booking
Message: BEST OF NFL KICKOFF SPECIAL 2011 (working title) is now booked. This booking overrides all previously issued bookings, formats, and details. Please see individual airdate for updated information. Clearance is assumed based upon previously advised clearance for the 8pm "Who Do You Think You Are".

And Who Do You Think moves to 9pm.

POTUS Pushes Prime, Late News and Late Fringe Back Thursday Night

NBC and NFL are trying to make sure the game doesn't get over-run by the President and the GOP reply scheduled for Thursday. So, they're extending the run of the game time for another half hour, pushing everything back, including your local newscast.

Posted: 09/06/2011 04:16:07 PM
Air Date: 09/08/2011 Thursday
Start Time: 11:29:30 PM [ET]
Show Name: LOCAL TIME
Duration: 00:35:00
Type: Time Change
Message: Due to expanded NFL Kick-Off game, Local News begins at 11:29:30pm ET this night. Please see contingencies for further details and impact to other dayparts.

Obama Squeezes Between GOP & NFL Next Thursday Night

Posted: 09/02/2011 04:09:47 PM
Type: Announcements
Message: NBC News will provide a Special Report covering the President's Address to Congress beginning at 7:00pm ET, LIVE to all stations. Coverage will end as soon as possible. Transition to NFL programming will be seamless. Network operations will inform stations of any impact to commercial pods in the NFL Kickoff program via Urgent Messages on Thursday evening. Revised contingencies to follow on Tuesday 9/6.

This means the longer the POTUS speech and GOP rebuttal, the fewer spots (you've already sold) run. If you've got clients running spots in the pre-game special, make-good plans should be on your mind when you get into the station on Tuesday morning. Remember, lag kills.

Friday and Saturday Night Changes This Month

There are several of these changes; see APT for the details.

Here's just one:

Air Date: 09/23/2011 Friday
Start Time: 08:30:00 PM [ET]
Show Name: WHITNEY
Duration: 00:30:00
Type: New Booking
Message: WHITNEY is now booked on 9/23 and 9/30. This booking overrides all previously issued bookings, formats, and details. Please see individual airdate for updated information.

RDRx clients have already been updated, a bit later than normal due to a dentist appointment yesterday afternoon. But you won't find this change listed on any of the consumer sites yet. You *do* go to APT several times a day, don't you?

If your NBC station's Prime and Specials inventory hasn't been updated since Wednesday, it's wrong.

Need help? Contact your OneDomain Regional Sales Representative, or click on the box to the right for a Google Voice connection to me.

Christmas Eve 2011 From The Vatican; No SNL After

Posted: 08/26/2011 12:30:58 PM
Air Date: 12/24/2011 Saturday
Start Time: 11:29:30 PM [ET]
Show Name: CHRISTMAS EVE MASS
Duration: 01:30:30
Type: New Booking
Message: CHRISTMAS EVE MASS FROM ST. PETER'S BASILICA is now booked. Please see contingencies on this day for further details and impact to other dayparts. Please advise clearance.

Looks like Santa won't be seeing Saturday Night Live, Poker or In Wine Country (on TV sets between chimney and tree still playing NBC) on The Night Before Christmas.

This program runs at this same time in each time zone.

APT Books Bayou Classic

Posted: 08/25/2011 05:35:36 PM
Air Date: 11/26/2011 Saturday
Start Time: 02:30:00 PM [ET]
Show Name: BAYOU CLASSIC: SOUTHERN VS. GRAMBLING
Duration: 03:30:00
Type: New Booking
Message: THE 2011 BAYOU CLASSIC: SOUTHERN VS. GRAMBLING is now booked.


Here's the advance notice from a few weeks ago:
Nothing But Change...: Bayou Classic (not in APT) Scheduled for 11/26

NBC Stations: What's In Your Inventory?

Sorry for the awful "Capital One" headline, but it's a real question.

Compare the next two months of NBC's Prime Schedule on APT with what's in your station's current inventory. (Yes, we have access to APT here.)

If you aren't happy with what you see in your MediaOffice inventory, or don't even want to look because you know already, it may be time to call a fellow broadcaster who can help.

It's not your fault. Look to the right and see how often NBC changes Prime programming schedules. Hundreds of times each year, NBC moves your inventory around with little time or notice in advance.

You almost need someone whose full-time job it is to watch your back. But you can't afford that, can you?

Yes, you can.

Chattanooga Data Arrives...

It's too soon to tell for sure, but this might be the best July book in years for the RDRx premium client in Chattanooga, WRCB.

While creating new July-based selling book estimates to be used during what remains of this summer and for all of next summer, I'm also tweaking September prime and specials audience estimates and triple checking hiatus dates.

Premium clients of RDRx services get competitive Master Planners, including customized audience estimates in quarterly selling books with rationale. These planners include specials and hiatus dates.

If you're a MediaOffice TV station, and you would like this kind of assistance, just click on the Google Voice icon over to the right.. I'm at my desk right now.

NHL Day After Thanksgiving: Detroit @ Boston

Air Date: 11/25/2011 Friday
Start Time: 01:00:00 PM [ET]
Show Name: NATIONAL HOCKEY LEAGUE
Duration: 03:00:00
Type: Announcements
Message: Teams announced for Exposure #1: Detroit @ Boston.

Thanksgiving and New Year's Eve Specials Officially Booked

NBC has repeated the same basic schedule for these days for the past 7 or so years, so there's no mystery about today's official booking in APT.

OneDomain RDRx premium clients have had these programs in inventory since last year.

Basic NBC Prime and Specials Inventory Listings Now Available

If you're a regular here, you know RDRx Premium clients use the RDRx service as an outsourced replacement for a full-time Research Director. But for those stations without any kind of research staffing, internal or otherwise, there are still times the MediaOffice system must be maintained by the client.

Four times a year, even the smallest TV station has to update their ratings when sweeps data is released. During the remainder of August, Nielsen subscribing stations in nearly all DMAs will be installing July 2011 survey data, which has just started to be released on August 13th.

MediaOffice NBC TV station clients who would like a current version of either the Eastern or Central Time Zone versions of NBC TV primetime shows and specials should contact their OneDomain Regional Sales Managers.

For DIY stations, this information is at No Charge through August. There are nearly 100 lines of prime programs and specials, including Fall Premiere dates and special events.

If you want this inventory installed on your station's MediaOffice system, customized service is available at extra cost. And, if you want Selling Book estimates, we provide those as well.

Labor Day Prime Changes

L&O:CI and Harry's Law are replaced by a two hour AGT and a Dateline special.

Clients have already been updated and published.

Tournament of Roses Parade on January 2nd

With New Year's Eve falling on a Saturday night, those who party too much will have two days to recover. If they sleep through New Years Day and wake on Monday morning, they'll find the Rose Parade on NBC.. (and lots of other places, too)

It's live to all time zones, so those who are on PST will be watching at 8am.

Air Date: 01/02/2012 Monday
Start Time: 11:00:00 AM [ET]
Show Name: TOURNAMENT OF ROSES PARADE
Duration: 02:00:00
Type: New Booking
Message: TOURNAMENT OF ROSES PARADE 2012 is now booked

October Sports Specials Change

NBC began posting a series of changes about 20 minutes ago, but it may continue this afternoon. I'll make these changes on RDRx Premiere client inventories later today.

Kickoff Special on 9/8 Extends 30 mins, adds 14 Local Avails

The NFL Kickoff Special on Thursday 9/8 is expanding by 30-mins and will now start at 7:30pm ET. Stations will receive 14 local units in this incremental half-hour plus 3 local units in both NFL Pre-Season games (8/21 & 8/28) at the end of the 1st Quarter of play (note: format tab for these 2 games will be updated by 9:30am this morning).

Clients being updated now.

Versus Becomes NBC Sports Network On Jan 2

http://www.bizjournals.com/philadelphia/news/2011/08/01/comcast-to-rebrand-versus-as-the-nbc.html

Smash and The Voice in Inventory

NBC has officially booked these programs, although they've not told us what will run in those time periods in January. Already in inventory.

Bayou Classic (not in APT) Scheduled for 11/26

http://www.nola.com/bayouclassic/index.ssf/2011/07/nbc_to_broadcast_bayou_classic.html

NBC Sports announced Tuesday that it will broadcast the State Farm Bayou Classic college football game between Southern University and Grambling in the Superdome through the 2012 game. This year’s contest will be played on Saturday, Nov. 26.

As part of the agreement, State Farm has extended its title sponsorship of the game.

NBC has broadcast the Bayou Classic, that takes place annually on Thanksgiving weekend, since 1991.

Partial NHL Schedule Announced

After COB on Friday, NBC posted the first batch of NHL games, including a brand-new event scheduled the day after Thanksgiving.

Premiere clients are being updated now.

This Sunday's Today Show Has More Local Inventory?

Posted: 07/29/2011 03:14:14 PM
Air Date: 07/31/2011 Sunday
Start Time: 08:00:00 AM [ET]
Show Name: SUN TODAY SHOW
Duration: 01:00:00
Type: Announcements
Message: FORMAT NOTE FOR SUNDAY 7/31/11: There will be no Network commercials in Pod #5 and Pod #6 this week. Please cue off the :15 Net Promo. Please see Timings tab for details.

Hey, they did give the East Coast folks a full 105 minutes to act. Mountain and Pacific Time Zones? Better check for yourself before staying late on a Friday afternoon before the last July weekend..

Sunday, September 4th Announced

Air Date: 09/04/2011 Sunday
Start Time: 08:15:00 PM [ET]
Show Name: NBC MOVIE OF THE WEEK
Duration: 02:45:00
Type: New Booking
Message: NBC MOVIE OF THE WEEK: INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL is now booked.

A seventy-five minute Dateline precedes this.

Sports Title Change for Next Weekend

Posted: 07/28/2011 11:07:39 AM
Air Date: 08/07/2011 Sunday
Start Time: 04:00:00 PM [ET]
Show Name: GOLF
Duration: 01:00:00
Type: Title Change
Message: PROGRAM TITLE CHANGE: Training for Tahoe.

Five Nights of August Prime Changed Today

Posted: 07/27/2011 02:02:02 PM
Air Date: 08/14/2011 Sunday
Start Time: 08:00:00 PM [ET]
Show Name: MINUTE TO WIN IT

Air Date: 08/07/2011 Sunday
Start Time: 09:00:00 PM [ET]
Show Name: THE MARRIAGE REF

Air Date: 08/07/2011 Sunday
Start Time: 08:00:00 PM [ET]
Show Name: IT'S WORTH WHAT?


Air Date: 08/08/2011 Monday
Start Time: 08:00:00 PM [ET]
Show Name: AMERICA'S GOT TALENT
Duration: 02:00:00
Type: New Booking
Message: AMERICA'S GOT TALENT is booked 8/8, 8/15, and 8/29.

America Remembers: Three Hours on Sunday AM 9/11/11

Posted: 07/26/2011 12:39:25 PM
Air Date: 09/11/2011 Sunday
Start Time: 08:00:00 AM [ET]
Show Name: 9/11 ... AMERICA REMEMBERS
Duration: 03:00:00
Type: New Booking
Message: 9/11 ... AMERICA REMEMBERS is now booked. Please see contingencies for additional details.

New NFL Game Scheduled for Sunday, August 21st

CHARGERS AT COWBOYS PRESEASON GAME ON SUNDAY, AUG. 21 ADDED TO NBC'S PRESEASON SCHEDULE

Chargers-Cowboys Replaces Hall of Fame Game for NBC

NEW YORK - July 26, 2011 - The NFL announced today that the San Diego Chargers at Dallas Cowboys preseason game has been moved from Saturday, Aug. 20 to Sunday, Aug. 21, and will now be televised nationally on NBC beginning at 8 p.m. ET.

On Monday, the league cancelled the Pro Football Hall of Fame game, which was previously scheduled to be broadcast on NBC on Sunday, Aug. 7.

NBC's second preseason game features the Oakland Raiders hosting Drew Brees and the New Orleans Saints on Sunday, Aug. 28 also at 8 p.m. ET.

The NFL will open the regular season with NFL Kickoff on NBC, Thursday, Sept. 8, with a matchup of the last two Super Bowl Champions as the Packers host the Saints from Lambeau Field. The season concludes on NBC with Super Bowl XLVI from Lucas Oil Stadium in Indianapolis on Feb. 5, 2012.

Al Michaels (play-by-play), Cris Collinsworth (analyst) return to call all the "Sunday Night Football" games joined this year by Michele Tafoya (sideline reporter).

President Speaks, So NBC Changes Programming Tonight

Sigh.

Posted: 07/25/2011 05:42:57 PM
Air Date: 07/25/2011 Monday
Start Time: 09:00:00 PM [ET]
Show Name: IT'S WORTH WHAT?
Duration: 01:00:00
Type: New Booking
Message: IT'S WORTH WHAT? is now booked and replaces L&O: CRIMINAL INTENT. Please note: This booking overrides all previously issued bookings, formats, and details. Please see individual air date for updated information.

NFL's Goodell Cancels Hall of Fame on August 7th Despite Deal

COLLEGE PARK, Ga. (AP) — NFL Commissioner Roger Goodell says the Hall of Fame game between St. Louis and Chicago has been canceled despite owners voting in favor of a tentative deal to end the lockout, pending player approval.

The Rams and Bears originally were scheduled to open their training camps this weekend and play in the Hall of Fame game to open the preseason schedule on Aug. 7 in Canton, Ohio.

Goodell says Thursday that the Hall of Fame induction ceremonies will go on as planned but says "the time is just too short" to have the teams prepare and play the game as scheduled.

I'll put TBA in there now, and will watch in the morning to see what NBC will do.

Friday PM note: NBC has reinstated normal time period programming; AGT and Marriage Ref.

Tomorrow Night Prime Changes!

Yep, Minute To Win It has been yanked for the first hour of prime tomorrow.

Posted: 07/19/2011 04:15:28 PM
Air Date: 07/20/2011 Wednesday
Start Time: 08:00:00 PM [ET]
Show Name: IT'S WORTH WHAT?
Duration: 01:00:00
Type: New Booking
Message: IT'S WORTH WHAT? is now booked. Please note: This booking overrides all previously issued bookings, formats, and details. Please see individual air date for updated information.

RDRx client inventories and estimates were updated within 10 minutes of this announcement.

Since I no longer get love notes from NBC, I guess I can point out this doesn't give Traffic any time at all, let alone sales.


Next morning update: Wednesday morning's TV By The Numbers says the premiere of this show last night delivered 20% better than last summer's time period average.

Labor Day Weekend Movie Changes Again

Posted: 07/18/2011 10:07:59 AM
Air Date: 09/03/2011 Saturday
Start Time: 08:00:00 PM [ET]
Show Name: NBC MOVIE OF THE WEEK
Duration: 02:00:00
Type: Title Change
Message: 'GAME TIME: TACKLING THE PAST' replaces previous title.

Hmm.. Does NBC Really Mean Thursday?

Since they have posted in APT2Go other Thursday programming, I'm guessing they meant Wednesday. But who knows? Only the Meatball@30 Rock*.

Update @ 9:57a: Looking at the full version of APT, I see they've cleared out all three hours of Wednesday, September 14th, which is now TBA. My guess is that will be the night for the America's Got Talent finale, which was the lead-in to these programs until today. I've put a number of those options in RDRx inventory, so when 30Rock decides, we'll be better prepared.

Posted: 07/14/2011 10:22:13 AM
Air Date: 09/15/2011 Thursday
Start Time: 09:30:30 PM [ET]
Show Name: FREE AGENTS
Duration: 00:29:30
Type: New Booking
Message: FREE AGENTS is now booked. Please note: This booking overrides all previously issued bookings, formats, and details. Please see individual air date for updated information. Posted: 07/14/2011 10:20:46 AM

Air Date: 09/15/2011 Thursday
Start Time: 08:30:00 PM [ET]
Show Name: UP ALL NIGHT
Duration: 00:30:00
Type: New Booking
Message: UP ALL NIGHT is now booked. Please note: This booking overrides all previously issued bookings, formats, and details. Please see individual air date for updated information.

Update a few hours later with NEW DATES:

Posted: 07/14/2011 02:14:28 PM
Air Date: 09/14/2011 Wednesday
Start Time: 10:30:30 PM [ET]
Show Name: FREE AGENTS
Duration: 00:29:30
Type: New Booking
Message: FREE AGENTS is now booked. Please note: This booking overrides all previously issued bookings, formats, and details. Please see individual air date for updated information.

Posted: 07/14/2011 02:12:11 PM
Air Date: 09/14/2011 Wednesday
Start Time: 10:00:00 PM [ET]
Show Name: UP ALL NIGHT
Duration: 00:30:30
Type: New Booking
Message: UP ALL NIGHT is now booked. Please note: This booking overrides all previously issued bookings, formats, and details. Please see individual air date for updated information.

From the internal name GE folks used to give the world famous GE logo.. as in, "Don't Dirty The Meatball!"

WWE Wrestlemania with Snooki Booked 8/13

Posted: 07/13/2011 01:24:03 PM
Air Date: 08/13/2011 Saturday
Start Time: 09:00:00 PM [ET]
Show Name: WRESTLEMANIA: THE WORLD PREMIERE
Duration: 01:00:00
Type: New Booking
Message: WRESTLEMANIA: THE WORLD PREMIERE is now booked. Please note: This booking overrides all previously issued bookings, formats, and details. Please see individual air date for updated information.

This has already been changed in RDRx client inventories, which have been published already. Yes, I'm fast.

ALMA Awards Fill Friday, Sept 16th

This fills the first hour, previously TBA, before the new season begins for all the networks in earnest a few days later.

"Love Bites" the Dust; SVU Fills The Gap

Posted: 07/11/2011 06:04:42 PM
Air Date: 07/28/2011 Thursday
Start Time: 10:00:00 PM [ET]
Show Name: LAW & ORDER: SPECIAL VICTIMS UNIT
Duration: 00:59:30
Type: New Booking
Message: LAW & ORDER: SPECIAL VICTIMS UNIT is booked 7/28 thru 9/1 and 9/15. Please note: This booking overrides all previously issued bookings, formats, and details. Please see individual air date for updated information.

Golf, Winter and Adventure Sports Changes in Summer and Fall

Late Friday evening, NBC APT added several new programs to their sports line-up, including a number of golf-related specials.

RDRx clients are being updated now.

NBC Premiere Dates Announced

NBC ANNOUNCES SERIES PREMIERE DATES FOR FALL 2011 SCHEDULE



UNIVERSAL CITY, Calif. - July 6, 2011 - NBC announced today the premieres of its new Fall 2011 primetime schedule beginning Tuesday, September 13 with new episodes of "Parenthood" -- following the final performance episode of "America's Got Talent" -- and continuing the week of September 19 with the Monday debuts of "The Sing-Off" and new drama "The Playboy Club" on that date

On Wednesday, September 14, the new comedies "Up All Night" (10-10:30 p.m. ET) and "Free Agents" (10:30-11 p.m. ET) will debut out of their respective time periods following the season finale of "America's Got Talent." Both series also will premiere in their regular time periods with their second original episodes on Wednesday, September 21 (8-8:30 p.m. ET and 8:30-9 p.m. ET, respectively).

The debuts also include the network's other highly anticipated new series -- "Prime Suspect," "Whitney" and "Grimm" -- that will continue through October 21 when NBC rolls out its Friday-night lineup that includes "Grimm" (9-10 p.m. ET).

In addition, the start of the regular season of "Sunday Night Football" will debut on Thursday, September 8 and resume on its regular night on Sunday, September 11 (8-11:30 p.m. ET). "Football Night in America" premieres during the regular season on Sunday, September 11 (7-8 p.m. ET).

Following are the premiere dates for NBC's Fall 2011 primetime schedule (all times ET; new shows are in upper case):

Thursday, September 8

8-8:30 p.m. "NFL Kickoff Special 2011" (regular season)

8:30-11 p.m. "Sunday Night Football" (regular season)

Sunday, September 11

7-8 p.m. "Football Night in America" (regular season)

8-11:30 p.m. "Sunday Night Football"

Tuesday, September 13

10-11 p.m. "Parenthood"

Wednesday, September 14

8-10 p.m. "America's Got Talent" (season finale)

10-10:30 p.m. "UP ALL NIGHT"

10:30-11 p.m. "FREE AGENTS"

Monday, September 19

8-10 p.m. "The Sing-Off"

10-11 p.m. "THE PLAYBOY CLUB"

Tuesday, September 20

8-10 p.m. "The Biggest Loser"

Wednesday, September 21

8-8:30 p.m. "UP ALL NIGHT" (regular time period debut with original episode)

8:30-9 p.m. "FREE AGENTS" (regular time period debut with original episode)

9-10 p.m. "Harry's Law"

10-11 p.m. "Law & Order: Special Victims Unit"

Thursday, September 22

8-8:30 p.m. "Community

8:30-9 p.m. "Parks and Recreation"

9-9:30 p.m. "The Office"

9:30-10 p.m. "WHITNEY"

10-11 p.m. "PRIME SUSPECT"

Friday, September 23

9-11 p.m. "Dateline NBC"

Friday, October 21

8-9 p.m. "Chuck"

9-10 p.m. "GRIMM"

10-11 p.m. "Dateline NBC"

Saturday, September 24

8-9 p.m. "Harry's Law" (Repeat)

9-10 p.m. "Prime Suspect" (Repeat)

10-11 p.m. "Law & Order: Special Victims Unit" (Repeat)

NBC clients are being updated now.

2018 Winter Olympics In South Korea

Looks like South Korea will host the Winter Olympics in 2018.

NYTimes doesn't have the update yet, and I refuse to re-post an AP article from the LVRJ and Righthaven folks.


But here's the back-story as of 8:20am on Wednesday, PDT.

Edit @ 9:20am: Added NYTimes story here.

Say Goodbye to Wimbledon on NBC

http://www.miamiherald.com/2011/07/05/2300368/wimbledon-coverage-goes-from-nbc.html

ESPN Acquires All Wimbledon Live U.S. TV Rights Including Singles Finals

Twelve-Year Agreement Starting in 2012

ESPN has acquired the exclusive U.S. television rights to live action from The Championships, Wimbledon, including both the Ladies' and Gentlemen's Singles Finals, in a 12-year agreement with the All England Lawn Tennis and Croquet Club beginning in 2012. Comprehensive coverage from start to finish across a variety of platforms will result in more tennis for fans and all of it live.

ESPN will present Wimbledon on its multimedia array of platforms, including both ESPN and ESPN2 simultaneously the second Monday-Wednesday. This will allow for expanded coverage of the Round of 16 and live telecasts of all quarterfinals. ESPN will televise the semifinals and finals. ESPN on ABC will broadcast a three-hour highlights show on the "middle Sunday" of the tournament, and will reair the finals on a same-day basis at 3 p.m. ET.

In addition to the newly acquired rights, all of ESPN's existing coverage will continue -- television, broadband, mobile, and other rights in the U.S., Latin America and Canada (through 2021). Since 2003, ESPN networks have aired approximately 100 hours annually - with another 650 on ESPN3.com, primarily on weekdays and capped by one Ladies' and one Gentlemen's semifinal. Through 2023, the television schedule will increase to more than 140 hours, including full live national coverage of the semifinals and finals. ESPN3.com's schedule will expand to 750 hours, also with the semifinals and finals presented live.

G4's ANW Hits NBC on 8/22

With Fear Factor coming back to NBC, G4's own take on reality-show machismo will see some Peacock NBCU time on Monday, the 22nd of August. Earlier episodes of American Ninja Warrior will be running on G4 between now and then.

Dew Sports Specials Skate Around Summer Schedule

Lots (sixteen different programs)of changes in July, August and September for NBC Sports Specials, announced late last night and early this morning.

Clients are being updated now.

WRCB: Local Television News Done Right

What happens to a local news audience when an "Act of God" life-changing event like tornadoes and floods first hit, then the community begins to recover in the first weeks, then gains it's feet and moves on in life?

My client WRCB now has the opportunity to examine the fruits of their own news-gathering labors during a time of great difficulty. On the eve of the first day of May Sweeps, storms ripped through their community. The weeks of recovery following fell within the May Sweeps, giving us this unique view.

Even after a quarter-century of looking at diary-based results, I was shocked to see the huge increase in young adult viewing SHARE increases for WRCB. Other stations in the market lost this share.

Normally, I have little use for July Sweeps, as stations know they are not kind to network prime and will be used against them in negotiations. But this year, the July 2012 Sweep will provide invaluable data on how WRCB can keep those new, young viewers.

May 2011 Data Arrives

Working on client server now.

Weekend Changes for NBC Prime

NBC changed Saturdays in August and September again, and once I find the May2011 data on WRCB's server, I'll include that in their update.

Well, Nielsen Changes Their Mind Again

Yep, Chattanooga data will be released late tonight or early tomorrow morning.

My premiere client, WRCB, will have full updates for their own inventory, and for competitive stations, within 8 working hours of that time.

Many Southern Markets Data Delayed By Nielsen

After we asked Nielsen yesterday why we weren't getting certain markets as scheduled, we were told yesterday by Nielsen that "on June 2nd, notice was posted.." etc.

This delay is obviously because of the horrific weather that ripped through the deep south in the first week of the May Sweeps. Diary-based research doesn't work when the mailbox is gone, and the postman doesn't come by anymore.

Well, my clients were just told on Friday. That's not June 2nd. I found out yesterday.

Speaking with sales managers yesterday in both Birmingham and Chattanooga, I discovered some stations in Birmingham may not want the book issued at all, and Chattanooga has been told to wait at least 10 more days for data.

This huge delay is what gives me the ability to offer the beta special below.

Stanley Cup Game 7 Tomorrow Night!

In what should be the highest rated NHL game of the year, Wednesday night will see the final game in the Stanley Cup.

Although neither the game nor future Wednesday night programming are mentioned in APT, I'll be "hiatusing" regular prime for this Wednesday, and RDRx clients will find Game Seven already in Specials Inventory... only this time, it won't have a Question Mark in the name.

11:30a Update: Affiliate traffic and sales will be preempting next Wednesday's SVU encore with an AmGtTalent hour. RDRx clients already have updated inventory and estimates in their MediaOffice systems.

NBC Summer Changes for Friends With Benefits

Just announced in the last few minutes on APT2Go, Friends With Benefits appears on Friday nights in August, even though they announced just yesterday it would run on Saturday.

More changes still coming.. I've seen new stuff three times today.

Every single local NBC station now has to make programming grids, inventory lines and audience estimate changes, now, again.

If you don't have a full time Research Director and you subscribe to MediaOffice, I can make those changes for you. Just call.

Added several hours later: Here's FutonCritic's coverage.

NBC/Comcast Buys Olympics Through 2020

NY Times article

Stanley Cup Game #5 Friday Night

Bruins won last night, so a Game 5 will be needed this Friday night.

What does your station's MediaOffice inventory say?

Minute To Win It Replaced In Late June

Yep, that first hour of prime on Wednesdays has changed.

RDRx clients already have replacement programming in their MediaOffice inventory and new estimates... which are much easier to sell than MinToWin.

The Voice Gets Post SuperBowl Slot @ 2/5/12

Posted: 05/31/2011 03:45:37 PM
Type: Announcements
Message: NBC will broadcast a special hour-long episode of "The Voice" following the network's exclusive coverage of Super Bowl XLVI on Sunday, February 5, 2012 (10-11pm ET; time approximate). Program scheduling information and format details will appear in APT at a later date.

Late Summer Appears in APT2Go

Perhaps someone was trying to get out of 30 Rock early for the three four day weekend, because late last night, NBC posted a good number of previously unconfirmed summer reruns. After I have another cup of coffee, I'll see exactly if this has any effect on existing inventories.


Added several hours later:
Whew.. there were a lot more changes than I thought.. July and August prime look much different than they did yesterday. Happily, RDRx clients already now up to date with all announced NBC summer and fall programming.

If you're an NBC station using MediaOffice, I could be helping you, too.

Love In The Wild Pushed Back To June 29th

Well, this is interesting.

Wed 10pm on June 8th: AGT rerun hour.
Wed 10pm June 15-22, L&O:SVU returns for a swan song of CM.
Now, the premiere for Love In The Wild is June 29th.

NBC : NHL & Prime Changes Next Week

With a little breathing room for traffic and sales!

Game 1: Wed 8-11p EDT.

Game Wednesday blows out previously scheduled Min To Win, AGT hour and Love In The Wild* premiere.

*APT still shows episode 102 airing on June 8th, but I think that will be changed to 101.

Already published to inventory and estimates of client RDRx stations.

Stanley Cup: First Game Monday or Wednesday?

Posted: 05/25/2011 09:48:01 AM

Message: NHL STANELY CUP FINALS REVISED MOVE UP SCENARIOS (AS OF 5/25): Last night, Vancouver closed out San Jose with a win in double OT. As such, we will know the Stanley Cup Final schedule at the conclusion of the game tonight. If Boston wins, Game 1 will be Monday in Vancouver. If Tampa wins, Game 1 will be Wednesday in Vancouver.

Christmas Day NFL Game Confirmed

From APT posting late last night:

Football Night In America (7:00-apx. 8:15pm ET) (LIVE ACROSS); NBC Sunday Night Football: Chicago Bears @ Green Bay Packers (apx. 8:15pm -11:30pm ET) (LIVE ACROSS) **FLEX WEEK** Sunday, December 25, 2011

Christmas Night in Green Bay? Oh baby, it's gonna be cold there.

Dick Ebersol to Leave NBC Sports

From The New York Times:

Ebersol’s departure raises immediate questions about whether Comcast will be less aggressive about acquiring the rights to the 2014 Winter Olympics in Sochi, Russia, and the 2016 Summer Games in Rio de Janeiro, which will be negotiated in Lausanne, Switzerland, in June. He said that he would not attend the auction, at which ESPN and Fox are expected to be bidders, and that he intended to stay at NBC until the end of June.

Stanley Cup Schedules Still Preliminary

NBC Sports and the NHL are finalizing the Stanley Cup move-up scenarios. We anticipate releasing details by the end of the week. As of now, the earliest possible start date of the Stanley Cup Finals (Game #1) is Sat. May 28th on NBC. That would require both East and West Conference Finals to be concluded in 4 games. More information as it becomes available.

Fall and Winter Prime Inventory & Estimates Ready!

RDRx clients now have a totally updated Prime inventory in MediaOffice, along with just-published selling book audience estimates with full rationale for 3rd Quarter 2011, 4th Quarter 2011, and 1st Quarter 2012.

Does your station's sales team have the ability to provide 4th Quarter NBC Prime Avails today?

WRCB does.

Upfront Happens Early for NBC

WITH A COMMITMENT TO INNOVATION, STRATEGIC POSITIONING AND SEASON-LONG STRENGTH, NBC REVEALS ITS 2011-12 PRIMETIME SCHEDULE

Fall and Mid-Season Lineups Feature New Dramas "Smash," "Prime Suspect," "The Playboy Club," "Awake," "Grimm" and "The Firm"

New Comedies Are "Up All Night," "Whitney," "Are You There, Vodka? It's Me, Chelsea," "Free Agents," "Best Friends Forever" and "Bent"

NEW YORK CITY -- May 15, 2011 -- NBC has introduced its 2011-12 primetime schedule, showcasing six new dramas and six new comedies from a roster of renowned hit-makers that includes Steven Spielberg, Lorne Michaels, Brian Grazer, Tom Werner, John Grisham and Peter Berg, among many others.

The season's new dramas are "Smash," "Prime Suspect," "The Playboy Club," "Awake," "Grimm" and "The Firm"; and the new comedies are "Up All Night," "Whitney," "Are You There, Vodka? It's Me, Chelsea," "Free Agents," "Best Friends Forever" and "Bent."

Returning shows include "Parenthood," "Law & Order: Special Victims Unit," "Harry's Law," "Chuck" (for its fifth and final season of 13 episodes), "Community," "Parks and Recreation," "The Office," "30 Rock" and "Dateline NBC." Among next season's returning alternative series are "The Voice," "The Sing-Off," "The Celebrity Apprentice" and "The Biggest Loser," each in two-hour formats.

The new lineup combines schedule stability with strategic changes that position the network for future growth. Key facets of the schedule include a new hour of comedy with the Wednesday debuts of "Up All Night" (8-8:30 p.m. ET) and "Free Agents" (8:30-9 p.m. ET) and an update to NBC's critically acclaimed Thursday lineup with the premieres this fall of the new comedy "Whitney" (9:30-10 p.m. ET) and the first-year drama "Prime Suspect" (10-11 p.m. ET). In addition, NBC has made a strong commitment to original scripted programming on Friday nights with the pairing of "Chuck" (8-9 p.m. ET) in its climactic season with the new drama "Grimm" (9-10 p.m. ET).

The #1 new series of the current season, "The Voice," returns at mid-season on Monday nights (8-10 p.m. ET) and will serve as the lead-in to the new musical drama "Smash" (10-11 p.m. ET). In the fall on Mondays from 8-10 p.m. ET will be another growing NBC reality success, "The Sing-Off," now in a weekly format following its strong December showings of the past two years.

Additional details unveiled in today's announcement include a run of uninterrupted originals for "30 Rock" starting at mid-season and a post-football Sunday lineup of "Dateline NBC" (7-8 p.m. ET), "The Celebrity Apprentice" (8-10 p.m. ET) and the new drama "The Firm" (10-11 p.m. ET). Additional new series ready for mid-season include the drama "Awake" and the comedies "Are You There, Vodka? It's Me, Chelsea," "Best Friends Forever" and "Bent."

The announcements were made by Bob Greenblatt, Chairman, NBC Entertainment.

"Next season begins the rebuilding of the NBC primetime schedule, and our goal is to reinvigorate our audience with a line-up of appointment television that includes our best returning shows and a variety of innovative and attention-getting new series. We'll be placing a great deal of emphasis on how we launch each one of our programs and on maximizing the network's strengths throughout the fall and well into mid-season," said Greenblatt. "Considering it's only been three months since new management took over, I'm very pleased with what has resulted from a very strong pilot season. And with a powerful new asset like 'The Voice' already in hand, we go into the 2011-12 season with cautious but incredible optimism."

NBC FALL 2011-12 SCHEDULE

*New programs in UPPER CASE; all times ET)

MONDAY

8-10 p.m. - "The Sing-Off"

10-11 p.m. - "THE PLAYBOY CLUB"

TUESDAY

8-10 p.m. - "The Biggest Loser"

10-11 p.m. - "Parenthood"

WEDNESDAY

8-8:30 p.m. - "UP ALL NIGHT"

8:30-9 p.m. - "FREE AGENTS"

9-10 p.m. -- "Harry's Law"

10-11 p.m. -- "Law & Order: Special Victims Unit"

THURSDAY

8-8:30 p.m. - "Community"

8:30-9 p.m. -- "Parks and Recreation"

9-9:30 p.m. - "The Office"

9:30-10 p.m. - "WHITNEY"

10-11 p.m. - "PRIME SUSPECT"

FRIDAY

8-9 p.m. - "Chuck"

9-10 p.m. - "GRIMM"

10-11 p.m. - "Dateline NBC"

SATURDAY

Encore programming

SUNDAY

7- 8:15 p.m. -- "Football Night in America"

8:15-11:30 p.m. -- "NBC Sunday Night Football"

NBC 2012 MID-SEASON HIGHLIGHTS

*New programs in UPPER CASE; all times ET)

SUNDAY

7-8 p.m. - "Dateline NBC"

8-10 p.m. - "The Celebrity Apprentice"

10-11 p.m. - "THE FIRM"

MONDAY

8-10 p.m. - "The Voice"

10-11 p.m. - "SMASH"

More Voice Coming This Summer

Shh.. don't tell my co-workers that I'm checking APT during the teleconference.

What a surprise! NBC has changed Summer Prime again. More Voice. Changes after the teleconference this afternoon LV time. (sorry for the minor delay)

Added 15 mins later: My client has been updated and will find L&O:SVU reruns no longer at 10pm on Tuesdays in June.

Twelve More Sports Changes in APT

Lots of NBC Sports Specials changes for later this year.

Although I'll be in teleconference this week with our Birmingham HQ, I'll use breaks and lunches to update clients today.

Ann Curry on Today

Having met Ann in person, I'm delighted by this choice.

Now, if we can just get "Ironpants" as her weekday co-host, I just might watch again. This is a good day for him, too.. his son just started at WBBM-TV WMAQ-TV, NBC in Chicago, today.

Ah, it's not to be. Yet.

Say Hello To 3rd & 4th Quarter Sports Changes

Yes, it was just 3 weeks ago we were first told about the schedule still appearing in APT, but this evening we've just gotten word of many changes to come from 30 Rock.

NBC RDRx clients will find these changes already published to their inventories when they arrive @ work Friday morning.

Want to find out how to become a client? Ask your OneDomain representative or just push the darn button over there -----> .

(Oh, and I still think NFL will air on Christmas Night.)

Say Goodbye to NHL This Weekend

NBC has changed this Saturday again. And although APT doesn't mention it, my guess is there's no NHL on Sunday, too.

Not only will there not be NHL on Saturday, but they've now dropped the half hour "bonus Derby coverage" they announced late Tuesday night, which replaced World Of Adventure at 3:30p. So, that gets deleted from client inventory. Thanks, NBC!

So, NBC local stations have lots of weekend hours to fill with local programming and ads. Client stations who provide fill-in programming to RDRx get them listed as such.

NBC Sports Changes Saturday (5/7)

Say goodbye to the spots you booked in World of Adventure. Late Friday evening, NBC decided to add another half hour of "Bonus Derby Coverage" starting at 3:30pm ET.

Ever notice how NBC normally lists the entire 3 hour block (now 3.5 hours) as one event in APT? Yet when they submit names to Nielsen, they break out the actual race from the hours of lead-in programming.

No Shuttle Launch, Tuesdays Change in May & Summer Thursdays

It's been a busy morning @ 30 Rock.

All RDRx clients have already been updated.

There But For The Grace Of God....

OneDomain's Birmingham HQ is South of downtown, in Riverchase, near the community of Hoover. About 45 miles WSW of Riverchase is Tuscaloosa, the home of the University of Alabama. Here's what Tuscaloosa looks like this morning after a second wave of storms hit late Wednesday:

See Photos 2-6 of this slideshow from the NY Times.

As far as I can tell from company emails, no employee from ODI was injured during yesterday's storms and tornadoes, but there was a great deal of damage at many homes and everyone knows someone whose home has been damaged or destroyed.

Many of our workers are helping friends, neighbors and relatives. It's just the way ODI people ARE. But those who are not are currently staffing our telephone helplines (landlines are down, but we use VOIP) and Bomgar support machines. Our Birmingham office is OPEN.

If there is anything I can do to help ODI clients during this time, just push the button that says "Call Me" over there ---------------------------->.

Birmingham HQ Hit By Bad Weather

Overnight, storm winds blew through Birmingham, and power was cut off for several hours.

At dawn, our IT people tried to get into the office to restart servers, and this is what they were greeted with:

NYTimes article about the storm.

From CNN:

There were also reports of damage at Birmingham's Shuttlesworth International Airport. Spokeswoman Toni Bass said damage was reported to one airport hangar and several trees were down around the airport. Passenger operations were not affected, she said.

Some 269,000 people were without power, most of them in the metro Birmingham area, as of about 8:20 a.m. (9:20 a.m. ET), said Michael Sznajderman, spokesman for Alabama Power, which covers the southern two-thirds of the state. "We're chipping away" at them, he said, but crews may have to pause as the second line of storms approaches.

"Major damage" was reported in six counties, and it appears to be more widespread than that from an April 15 storm, August said. Alabama Gov. Robert Bentley's office was getting a state of emergency declaration ready, she said.

Several school systems were dismissing students early or were closed Wednesday because of the weather, The Birmingham News reported.

So, if you call our Bham offices this morning, don't be surprised if we're a bit behind.

Paul Reiser Gone; Office Repeats Fill May Sweep

Yesterday, NBC canceled next Wednesday's Minute To Win It and SVU to make room for a "next-night" encore of The Voice premiere airing Tuesday.

This afternoon, NBC canceled Paul Reiser and will replace it with Office re-runs effective next week, which I'm sure few will protest.

Still no Thursday summer programming from NBC. Maybe next week...

NBC/Comcast/VS Extends NHL For Decade

Not that NBC stations in the Deep South or Pacific areas really care, because NHL simply doesn't do well in areas that get a lot of sun. And how many "minority" NHL fans are there?

But, if you want to read the press release, the folks at FutonCritic are happy to reprint it.

Fourth Quarter Golf Booked

Posted: 04/15/2011 01:42:11 PM
Air Date: 11/19/2011 Saturday
Start Time: 08:00:00 AM [ET]
Show Name: GOLF
Duration: 08:00:00
Type: New Booking
Message: The 2011 Fourth Quarter Golf package is now booked on the following dates: 11/19, 11/20, 12/3, 12/4, 12/10, 12/11, 12/24, and 12/25. Please see contingencies on these dates for further details. Please advise clearance.

More NBC Summer Prime Announced

The following will be booked:

Wednesday, June 1st
10:00-11:00 LOVE IN THE WILD (Original) (through July 20th)

This program, and the June 1st premiere, with customized audience estimates in selling books are already published to RDRx client inventories.

Fourth Quarter NBC Sports Booked

Told you it was a busy day at 30 Rock!

The 2011 Fourth Quarter Sports Specials package is now booked on the following dates: 10/2, 10/9, 10/15, 10/16, 10/23, 10/30, 11/5, 11/6, 11/12, 11/13, 11/27, 12/3, 12/4, 12/10, 12/11, 12/17, 12/18, and 12/25. Please see contingencies on these dates for further details. Please advise clearance.

RDRx is authorized to access not just the APT2Go service, but also the full APT system on behalf of our NBC affiliate client base. This means we respond within minutes to changes NBC announces.

From 30 Rock's changes to your station's MediaOffice inventory and estimates, within hours.

Summer Prime Changes Announced

These changes have already been made in RDRx client inventories.

Sunday, June 19th
7:30-8:00 MINUTE TO WIN IT (Repeat)
8:00-9:00 AMERICA’S GOT TALENT (Repeat)
(There was a 90 min to 2 hour Dateline there previously)

Saturday, August 6th
8:00-10:00 MOVIE: PASSPORT (Original)

Saturday, September 3rd
8:00-10:00 MOVIE: DESMOND WALKER (Working title) (Original)

Summer Sports Specials Change

30 Rock is busy this morning.. 4 changes to July and August Sports Specials.

RDRx clients are being updated NOW.

NFL Pre-Season Schedule Booked

RDRx clients already have the two games on the 7th and 28th of August in their Selling Book inventories, and team names have been published today.

NAB Special Coming This Week!

What has 54 Primetime Specials, 43 Prime inventory lines, and is on your server?

Stay tuned.

NBC Changes Already Made This Morning

The following will be booked:

Thursday, April 28th
9:00-9:50 THE OFFICE (Original)
9:50-10:30 PARKS & RECREATION (Original)
10:30-11:00 30 ROCK (Original)

Fireworks Abound @ NBC Prime

In addition to the Macy's 4th of July previously announced, then retracted, then announced again today (with an encore hour), Wednesday and Saturday NBC Prime line-ups have changed effective in a week.

RDRx clients are being updated now.


Added 1:50pm, PDT: RDRx NBC clients have new programming and estimates published to their servers.

APT To Go now has the following:

Posted: 04/06/2011 04:38:18 PM
Air Date: 04/16/2011 Saturday
Start Time: 08:00:00 PM [ET]
Show Name: LAW & ORDER: LOS ANGELES
Duration: 01:00:00
Type: New Booking
Message: LAW & ORDER: LA is now booked. Please note: This booking overrides all previously issued bookings, formats, and details. Please see individual airdate for updated information. Posted: 04/06/2011 04:33:06 PM
Air Date: 05/28/2011 Saturday
Start Time: 08:00:00 PM [ET]
Show Name: MINUTE TO WIN IT
Duration: 01:00:00
Type: New Booking
Message: MINUTE TO WIN IT is booked 5/28, 6/18 thru 8/13, and 8/27 thru 9/17. Please note: This booking overrides all previously issued bookings, formats, and details. Please see individual air date for updated information. Posted: 04/06/2011 04:25:36 PM
Air Date: 04/23/2011 Saturday
Start Time: 08:00:00 PM [ET]
Show Name: CHASE
Duration: 01:00:00
Type: New Booking
Message: CHASE is now booked from 4/23 through 5/21. Please note: This booking overrides all previously issued bookings, formats, and details. Please see individual air date for updated information. Posted: 04/06/2011 04:20:14 PM
Air Date: 04/13/2011 Wednesday
Start Time: 09:00:00 PM [ET]
Show Name: MINUTE TO WIN IT
Duration: 01:00:00
Type: New Booking
Message: MINUTE TO WIN IT is now booked from 4/13 thru 5/18. Please note: This booking overrides all previously issued bookings, formats, and details. Please see individual airdate for updated information.

(And there's a lot more, but let's wait to see how long it shows up elsewhere, shall we?)

More NBC Sports Specials Changes Announced

With more than 200 NBC Sports programs each year, there's a lot of changes. RDRx clients like WRCB will be updated today.

How Many NBC Sports Inventory Lines?

Premier RDRx clients now have 228 unique NBC Sports inventory items, each with their own unique audience estimate with full rationale, freshly updated with Feb 2011 PAV audience compositions.

If you wish your NBC station had this level of ability to sell, just contact your ODI rep.

Feb 2011 Sweeps Data Arrives for WRCB

February 2011 Sweeps data has arrived on the Chattanooga server, and I'm enjoying the four-fold increase in PAVs to choose from. However, I wonder how those with less experience are handling this matter?

WRCB Sales Management will get email later today with a draft Master Planner.

Oh, it's the weekend.. Good thing it's cloudy, windy and cold in Las Vegas today.
And just miserable levels of Mulberry pollen in the air. So, with cat, blackberry cobbler and computers, I'm stayin' in today and rocking Selling Books. :)

Paul Reiser Show Starts April 14th

New Thursday night prime lineup is now being entered in RDRx client inventories.