Friday, August 26, 2011

Christmas Eve 2011 From The Vatican; No SNL After

Posted: 08/26/2011 12:30:58 PM
Air Date: 12/24/2011 Saturday
Start Time: 11:29:30 PM [ET]
Duration: 01:30:30
Type: New Booking
Message: CHRISTMAS EVE MASS FROM ST. PETER'S BASILICA is now booked. Please see contingencies on this day for further details and impact to other dayparts. Please advise clearance.

Looks like Santa won't be seeing Saturday Night Live, Poker or In Wine Country (on TV sets between chimney and tree still playing NBC) on The Night Before Christmas.

This program runs at this same time in each time zone.

Thursday, August 25, 2011

APT Books Bayou Classic

Posted: 08/25/2011 05:35:36 PM
Air Date: 11/26/2011 Saturday
Start Time: 02:30:00 PM [ET]
Duration: 03:30:00
Type: New Booking
Message: THE 2011 BAYOU CLASSIC: SOUTHERN VS. GRAMBLING is now booked.

Here's the advance notice from a few weeks ago:
Nothing But Change...: Bayou Classic (not in APT) Scheduled for 11/26

Wednesday, August 24, 2011

NBC Stations: What's In Your Inventory?

Sorry for the awful "Capital One" headline, but it's a real question.

Compare the next two months of NBC's Prime Schedule on APT with what's in your station's current inventory. (Yes, we have access to APT here.)

If you aren't happy with what you see in your MediaOffice inventory, or don't even want to look because you know already, it may be time to call a fellow broadcaster who can help.

It's not your fault. Look to the right and see how often NBC changes Prime programming schedules. Hundreds of times each year, NBC moves your inventory around with little time or notice in advance.

You almost need someone whose full-time job it is to watch your back. But you can't afford that, can you?

Yes, you can.

Saturday, August 20, 2011

Chattanooga Data Arrives...

It's too soon to tell for sure, but this might be the best July book in years for the RDRx premium client in Chattanooga, WRCB.

While creating new July-based selling book estimates to be used during what remains of this summer and for all of next summer, I'm also tweaking September prime and specials audience estimates and triple checking hiatus dates.

Premium clients of RDRx services get competitive Master Planners, including customized audience estimates in quarterly selling books with rationale. These planners include specials and hiatus dates.

If you're a MediaOffice TV station, and you would like this kind of assistance, just click on the Google Voice icon over to the right.. I'm at my desk right now.

Friday, August 19, 2011

NHL Day After Thanksgiving: Detroit @ Boston

Air Date: 11/25/2011 Friday
Start Time: 01:00:00 PM [ET]
Duration: 03:00:00
Type: Announcements
Message: Teams announced for Exposure #1: Detroit @ Boston.

Thursday, August 18, 2011

Thanksgiving and New Year's Eve Specials Officially Booked

NBC has repeated the same basic schedule for these days for the past 7 or so years, so there's no mystery about today's official booking in APT.

OneDomain RDRx premium clients have had these programs in inventory since last year.

Sunday, August 14, 2011

Basic NBC Prime and Specials Inventory Listings Now Available

If you're a regular here, you know RDRx Premium clients use the RDRx service as an outsourced replacement for a full-time Research Director. But for those stations without any kind of research staffing, internal or otherwise, there are still times the MediaOffice system must be maintained by the client.

Four times a year, even the smallest TV station has to update their ratings when sweeps data is released. During the remainder of August, Nielsen subscribing stations in nearly all DMAs will be installing July 2011 survey data, which has just started to be released on August 13th.

MediaOffice NBC TV station clients who would like a current version of either the Eastern or Central Time Zone versions of NBC TV primetime shows and specials should contact their OneDomain Regional Sales Managers.

For DIY stations, this information is at No Charge through August. There are nearly 100 lines of prime programs and specials, including Fall Premiere dates and special events.

If you want this inventory installed on your station's MediaOffice system, customized service is available at extra cost. And, if you want Selling Book estimates, we provide those as well.

Friday, August 12, 2011

Labor Day Prime Changes

L&O:CI and Harry's Law are replaced by a two hour AGT and a Dateline special.

Clients have already been updated and published.

Wednesday, August 10, 2011

Tournament of Roses Parade on January 2nd

With New Year's Eve falling on a Saturday night, those who party too much will have two days to recover. If they sleep through New Years Day and wake on Monday morning, they'll find the Rose Parade on NBC.. (and lots of other places, too)

It's live to all time zones, so those who are on PST will be watching at 8am.

Air Date: 01/02/2012 Monday
Start Time: 11:00:00 AM [ET]
Duration: 02:00:00
Type: New Booking
Message: TOURNAMENT OF ROSES PARADE 2012 is now booked

Friday, August 5, 2011

October Sports Specials Change

NBC began posting a series of changes about 20 minutes ago, but it may continue this afternoon. I'll make these changes on RDRx Premiere client inventories later today.

Thursday, August 4, 2011

Kickoff Special on 9/8 Extends 30 mins, adds 14 Local Avails

The NFL Kickoff Special on Thursday 9/8 is expanding by 30-mins and will now start at 7:30pm ET. Stations will receive 14 local units in this incremental half-hour plus 3 local units in both NFL Pre-Season games (8/21 & 8/28) at the end of the 1st Quarter of play (note: format tab for these 2 games will be updated by 9:30am this morning).

Clients being updated now.

Monday, August 1, 2011

Smash and The Voice in Inventory

NBC has officially booked these programs, although they've not told us what will run in those time periods in January. Already in inventory.

Bayou Classic (not in APT) Scheduled for 11/26
NBC Sports announced Tuesday that it will broadcast the State Farm Bayou Classic college football game between Southern University and Grambling in the Superdome through the 2012 game. This year’s contest will be played on Saturday, Nov. 26.

As part of the agreement, State Farm has extended its title sponsorship of the game.

NBC has broadcast the Bayou Classic, that takes place annually on Thanksgiving weekend, since 1991.

Partial NHL Schedule Announced

After COB on Friday, NBC posted the first batch of NHL games, including a brand-new event scheduled the day after Thanksgiving.

Premiere clients are being updated now.