It's too soon to tell for sure, but this might be the best July book in years for the RDRx premium client in Chattanooga, WRCB.
While creating new July-based selling book estimates to be used during what remains of this summer and for all of next summer, I'm also tweaking September prime and specials audience estimates and triple checking hiatus dates.
Premium clients of RDRx services get competitive Master Planners, including customized audience estimates in quarterly selling books with rationale. These planners include specials and hiatus dates.
If you're a MediaOffice TV station, and you would like this kind of assistance, just click on the Google Voice icon over to the right.. I'm at my desk right now.