Thursday, October 13, 2011

All Night Tonight Show Starts Off Women Only

I've taken a look at the Live Plus Same day (not much same day left at 3am) ratings from New York City for the premiere airing of Today Show @ 2am last night.

No male viewing at all. Female viewing focuses on 35-49. Local stations get 4 minutes of spots per hour.

First impression: Not bad at all.

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