Friday, October 29, 2010

Traffic Department's Nightmare: NBC Changes Sat Night on Fri Afternoon

ATTN: NBC General Managers & Program Directors

We're going to repeat last night's highly-rated Halloween-themed episodes of THE OFFICE & COMMUNITY this Saturday, October 30th @ 9 & 9:30PM ET/PT respectively. Encores of the two Dreamworks animated comedies, SCARED SHREKLESS AND MONSTERS VS. ALIENS, are airing 8-9PM ET/PT. This change creates a cohesive comedy block 8-10PM ET/PT and allows us to re-air our great comedy material in a timely fashion. SVU remains at 10PM ET/PT to provide the best lead-in to your local news and to SNL’s original episode in late night.

The following will be booked:

Saturday, October 30th
9:00-9:30 THE OFFICE (Repeat)
9:30-10:00 COMMUNITY (Repeat)

Thursday, October 28, 2010

Just In! 2 Local Units Added to Sunday's SNF Game

From NBC within the last hour...

Political is hot and so is NBC's Sunday Night Football.

We are very pleased to inform you that we are adding two additional local units in this Sunday's Pittsburgh at New Orleans NFL game.

The first :30 local unit will be added to the Pre-Kick station break. You will now have four (4) :30 second local units in that break. The second :30 second local unit will be added to the End of Game (post-gun) position. You will also have four (4) :30's in that break.

Many thanks for all your promotional efforts and support in helping to make NBC's NFL Sunday Night Football a huge success.

Details will be posted in APT shortly.

I nearly missed this today, as the email title was grabbed by Outlook's Spam Filter.

Wednesday, October 27, 2010

Changes to Saturdays 11/27 & 12/4

Saturday, November 27th
8:00-8:30 MERRY MADAGASCAR (Repeat)
9:00-11:00 BEE MOVIE (Original)

Saturday, December 4th
8:00-9:00 CHASE (Repeat)

Thursday, October 21, 2010

Sing-Off Fills Most December Mondays & Wednesdays

The following will be booked:

Monday, December 6th, 13th and 20th
8:00-10:00 THE SING-OFF (Original)

Wednesday, December 8th and 15th
8:00-10:00 THE SING-OFF (Original)

Election Night Coverage Expands to Late Night on 11/2

Posted: 10/21/2010
Type: Announcements
Message: NBC News Election Night Coverage has expanded! NBC News Decision 2010 has added a Late Night component which will air 11:34:30p*-3:30a ET. Late Night Decision 2010 to Pacific stns will air 11:34:30p*-12:30a PT. (*An intro will be provided at midnite for those stns airing expanded Late Local News). Contingencies will be updated as soon as possible.

Tuesday, October 19, 2010

Soft-Money Robo-Calls Jam RDRx Phone Lines til 11/2

Nutshell: Use email to reach me for a couple of weeks.. If you telephone, you might get lost in the Nevada Political BS.


Wow, with all the money being spent on political advertising, you would think they could get better automated calling systems. Our offices are getting several calls each hour from various political and "research" organizations. That's what you get for having a published phone number in these days of politics by checkbook, I suppose.

So, from now through November 2nd, the direct phone line number you've previously been given will be answered by voicemail at all hours, instead of just Midnight til 8am. I simply don't have the time to answer, repeat my greeting and then wait for some crappy tape recording of "Hello, I'm with GPS Research.. did you know Harry Reid.." Click.

My knickers are in a twist for a couple of reasons. I have a BA degree in Political Science and have managed (winning) political campaigns long ago. But most of all, I hate the fake "research" companies... if there were humans actually calling from those lie-foundries, they would hang up on ME after a few moments.

Added the next day: Honest, I didn't know GPS Research was really Karl Rove's slushfund. I just knew they stunk... now I know why.

Added the weekend after the election: Funny, the Republicans don't seem to be interested in my opinion anymore. Phone lines return to normal.

More NBC Holiday Specials Announced

UNIVERSAL CITY, Calif. - October 19, 2010 - NBC celebrates the holiday season with traditional favorites and original programming including a new Thanksgiving night music special, "Taylor Swift - Speak Now," on Thursday, November 25 (8-9 p.m. ET) that takes fans on a whirlwind trip from New York to Los Angeles as the Grammy winner launches her latest album.

"Taylor Swift - Speak Now " joins NBC's Thanksgiving Day favorites on November 25 including "The Macy's Thanksgiving Day Parade," (9 a.m.-12 p.m. in each time zone) and "The National Dog Show Presented by Purina" which follows the parade for its ninth consecutive year (12-2 p.m. in all time zones). In addition, the classic original film version of "Miracle on 34th Street" airs (2-4 p.m. ET) after the "Purina Dog Show" while Matt Lauer's annual "People of the Year" special airs 9-10 p.m. (ET).

These holiday treats join DreamWorks Animation specials on Wednesday, November 24 that include last year's family favorite "Merry Madagascar" (8-8:30 p.m. ET) and the premiere of the all-new "Kung Fu Panda Holiday Special" (8:30-9 p.m. ET). Both specials repeat on Saturday, December 4 (8-9 p.m. ET).

Following the animated specials on November 24, the previously announced "The Biggest Loser: Where Are They Now?" special will catch fans up on their favorite contestants (9-11 p.m. ET). An encore presentation of the program will air on Tuesday, December 28 (9-11 p.m. ET).

On Friday, November 26, audiences can settle in for the network debut of the hit feature film "Enchanted" (9-11 p.m. ET) while another smash film, "Bee Movie." makes its network premiere on Saturday, November 27 (8-10 p.m. ET).

The merriment continues with the annual "Christmas in Rockefeller Center" on Tuesday, November 30 (8-9 p.m. ET) and the classic film "It's A Wonderful Life" airs and repeats on Christmas Eve Friday, December 24 (8-11 p.m. ET).

"NBC's New Year's Eve with Carson Daly" will be counting down to 2011 on December 31 (10-11p.m. and resuming at 11:30 p.m. ET). "The 122nd Tournament of Roses Parade" rings in the New Year live from Pasadena, California on Saturday, January 1, 2011 (11 a.m.-1 p.m. ET, check local listings).

Monday, October 18, 2010

The Event, Outsourced & L&O:LA Get Season Orders


UNIVERSAL CITY, Calif. – October 18, 2010 – NBC has given full-season pickups to three of its new Fall 2010-11 series, "The Event," "Law & Order: Los Angeles" and "Outsourced." The announcement was made by Angela Bromstad, President, Primetime Entertainment, NBC and Universal Media Studios.

"We are pleased with the quality of ‘The Event,’ ‘Law & Order: Los Angeles’ and ‘Outsourced,’ and feel they are an important part of helping to re-build our schedule and our studio pipeline," said Bromstad.

"We believe in these new series and the creative auspices behind them."
Through October 11, "The Event" has averaged a 3.0 rating, 7 share in adults 18-49 and 9.1 million viewers overall in "most current" averages from Nielsen Media Research.

"The Event" has generated a 30 percent improvement in the time period versus year-ago "most current" results for NBC in 18-49 rating (with a 3.0 rating vs. a 2.3) and a 47 percent increase in total viewers (9.1 million vs. 6.2 million). On a percentage basis, "The Event" was the most time-shifted new series in adults 18-49 during premiere week from among the ABC, CBS, NBC and Fox primetime lineups, with 35 percent of "The Event's" "live plus seven day" rating being accounted for by time-shifting. Additionally, "The Event" was licensed to nearly 200 territories internationally even before its U.S. premiere, and is launching in numerous regions abroad to impressive ratings.

As of October 13, "Law & Order: Los Angeles" has averaged a 2.5 rating, 7 share in adults 18-49 and 8.7 million viewers overall in "live plus same day" averages from Nielsen. "Law & Order: L.A." has delivered a 39 percent improvement in the time period versus year-ago "live plus same day" results for NBC in 18-49 rating (with a 2.5 rating vs. a 1.8) and a 45 percent increase in total viewers (8.7 million vs. 6.0 million).

Through October 14, "Outsourced" has averaged a 3.0 rating, 8 share in adults 18-49 and 6.3 million viewers overall in "most current" averages from Nielsen. In the valuable adult 18-34 demographic, "Outsourced" is averaging a 3.3 rating, making it the #1 new series on ABC, CBS, NBC or Fox this fall. "Outsourced" is also heavily time-shifted, adding 19 percent to its "live plus same day" 18-49 rating when Nielsen issued "live plus seven day" results for premiere week (to a 4.29 rating from a 3.59), making it the top gainer among first-year half-hour comedies on the ABC, CBS, NBC or Fox primetime lineups.

Monday, October 11, 2010

Outlaw Banished To Saturdays; Dateline Doubles To Fill Fridays

We're returning to two-hour DATELINEs on Fridays from 9-11PM ET/PT starting this Friday, October 15th, through December 17th, which should improve your late news lead-in on this night.

Original episodes of OUTLAW move to Saturdays @ 8PM ET/PT effective this Saturday, October 16th, through November 13th (except for October 30th which has the two animated specials scheduled from 8-9PM ET/PT.)

Friday, October 15th
9:00-11:00 DATELINE (Original) (through December 17th)

Saturday, October 16th
8:00-9:00 OUTLAW (Original) (through November 13th, except 10/30)

NBC Sports Specials: 4th & 1st Quarter Changes

Since late Friday evening, there have been a couple of updates on APT, and at the moment there are 12 programs changing or moving.. inventories for RDRx clients will be worked on today but not published until it seems NBC has stopped sliding the deck chairs for a while.

Thursday, October 7, 2010

Friday, October 1, 2010

Early Rising for Ryder Cup on Sunday Morning

Posted: 10/01/2010 12:59:54 PM
Type: Announcements
Message: Due to extensive rain delays, NBC Sports will provide extended coverage of Ryder Cup Golf on Sunday, 10/3. Coverage will now begin at 4a ET, 10/3 (Saturday night / Sunday morning), live across the Network and will end at its regularly scheduled time of 1p ET. Saturday Night Live, feed 3, will end precisley at 1:00:00a PT. Poker After Dark & Bellator Fighting, feed 3, are preempted. The schedule will be updated and formats for feed 3 of Saturday Night Live and for the 3 hours of additional Ryder Cup Golf coverage will be posted in APT shortly.

Heavy Rains @ Ryder Cup = Changes This Weekend

"There will be changes in the coverage and operating conditions for golf this weekend. "

Given the very late nature of this update, I'll make changes in inventory only if needed for audience estimate reasons. Otherwise, your traffic department has enough to do today.