Friday, October 30, 2009

It's Friday afternoon @ 30 Rock...

And on the way out the door of 30 Rock on October 30, NBC leaks Trauma is canceled in a few weeks, and they'll let us know when they decide what to put in there in January. How about quad runs of sitcom reruns every night? Never mind.. that's the last half of December.

Ooops, it's really 62 now..

Thursday, October 29, 2009

Re-united... and it'll feel so good...

Ok, I can connect to my clients in Wyoming, Montana and Idaho now.

(Idaho gets a double dose, as Fox just made some changes for Sunday prime in January.. but readers of this blog don't care, cause you sell NBC!)

Folks working for Peggy are up first.. then Debbie.

NBC: Five Nights In December Changed Again

Wed 23 & 30th.. Office
Mon 28th.. Community
Tues 29th .. Parks & Rec
Thurs, 31st 30 Rock

Ten hours of encores.. I'm pausing the single largest NBC Sports update of my career to make these changes on all client inventories starting now.

Update: TN and MS are updated. The clients I reach through KVBC can't be accessed until someone reboot's the computer located @ 1500. I've notified Birmingham support, who will call Angel. ..sigh.. 64

Tuesday, October 27, 2009

NBC Releases 328 Event-filled 2010 Sports Calendar

I've been working with NBC's Sports Programming and their scheduling for well over a decade now, and this is the first time I can recall NBC actually telling their affiliates anything close to this detail regarding future sports broadcasts.

328 NBC Sports events and specials in 2010 alone! Just between us, if we tried to track how many times each of these events were to be changed/moved/canceled/etc in the next year, I would raise my rates. So, let's pretend all of these will air on the dates NBC claims now. :)

My five NBC RDRx clients will see this massive announcement showing up in MediaOffic inventory and estimates over the next several days, because I do understand the value of presenting annuals with hundreds of sports event sponsorship possibilities all at once. Perhaps this lump disclosure by NBC is their effort to join in that team effort.

Wednesday, October 21, 2009

Lots of Updates for November & December Prime

Most of the changes are related to fill-ins, plus a holiday series called The Sing Off, and a Community minimarathon on December 29th.

As Judi just released this info 7 minutes ago, I'm just now starting the update with NBC RDRx clients, but all should see it in inventory and estimates today.

Monday, October 12, 2009

New York Times Revisits Leno Hour

Two weeks into a new season, the talk of television is the Leno effect --and whether it is hazardous to NBC's health.

It is not just a question of how the new "Jay Leno Show" itself is faring in the ratings, but also what the show's occupation of the 10 p.m. hour on NBC means to the network as a whole.

As Shari Anne Brill, the senior vice president and director of program analysis for the advertising agency Carat, put it, "It's really looking like dominoes."

The dominoes in question are the other parts of NBC's schedule affected by the network's decision to relocate its late-night star, Mr. Leno, to prime time. Even though, as NBC executives point out, it is early in this experiment, signs of potential collateral damage have already emerged.

(Click the title of this post to go to the original article at the NYT.)

Friday, October 9, 2009

Friday Afternoon in Manhattan...

And on the way out, NBC Sports Specials pause to mention they are moving around two sports specials in 3 weeks. Face The Ace and World of Adventure Sports on 10/31 get jostled. Why? Only NBC knows, but APT doesn't say why.

Thursday, October 8, 2009

Southland Cancelled Before Premiere....


from Judi...

ATTN: NBC Program Directors

DATELINE continues to be a strong performer on Fridays, so we're keeping it in the 9PM ET time period, except on 10/16, 11/27 & 12/25.

Next Friday, October 16th, NBC News will be airing a 1-hour special, "Secrets of the Lost Symbol" from 9-10PM ET. (The press release on this was sent out yesterday; RDRx clients already have this in their inventory as a special.)

On November 27th, the Friday after Thanksgiving, we're scheduling an encore presentation of the movie, "The 40 Year Old Virgin," from 8-10PM ET, and on Christmas night an encore of the SNL Christmas 2009 special is already booked to air from 8-10PM ET.

Other changes too, and you'll find them all when you fire up MediaOffice on Friday morning.

Friday, October 2, 2009

Should your station be pushing Streaming?

Consider the wording in the following release intended for the NBC TV audience.. your viewers.


UNIVERSAL CITY, Calif. October 2, 2009 - is giving viewers of critically acclaimed, fan-favorite series "Saturday Night Live" the chance to stay "up-to-date" with every hilarious moment by streaming the current season's episodes. The premiere episode is available now at

A full list of NBC shows streaming this season follows:

"30 Rock"
"The Biggest Loser"
"Days of our Lives"
"The Jay Leno Show"
"Late Night with Jimmy Fallon"
"The Office"
"Parks and Recreation"
"Saturday Night Live"
"SNL Weekend Update Thursday"
"The Tonight Show with Conan O'Brien"
"Trauma", the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to to learn more.

end of release... now the RDRx perspective.

If you've looked at the difference between your own station's Live Only Nielsen ratings of primetime network programming versus Live Plus 3 days or 7 days, reflecting DVR viewing AFTER original airdate but still on your station, you'll see the conflict between NBC's pitch above and what I believe to be the local station's (and advertisers) best interests.