Saturday, December 3, 2011

Getting To Know A New Market By Numbers Alone

While I'm not exactly like "Tank" from "The Matrix," thirty plus years of studying broadcast ratings allows me to see things in Nielsen data that others may not.

Every market gets a "bad book" from time to time.. bad geographic distribution of diaries, etc. But if you have the ability to look back at 40 or so sweeps, it's pretty hard to come up with excuses or blame for long-standing trends.

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