If you're a regular here, you know RDRx Premium clients use the RDRx service as an outsourced replacement for a full-time Research Director. But for those stations without any kind of research staffing, internal or otherwise, there are still times the MediaOffice system must be maintained by the client.
Four times a year, even the smallest TV station has to update their ratings when sweeps data is released. During the remainder of August, Nielsen subscribing stations in nearly all DMAs will be installing July 2011 survey data, which has just started to be released on August 13th.
MediaOffice NBC TV station clients who would like a current version of either the Eastern or Central Time Zone versions of NBC TV primetime shows and specials should contact their OneDomain Regional Sales Managers.
For DIY stations, this information is at No Charge through August. There are nearly 100 lines of prime programs and specials, including Fall Premiere dates and special events.
If you want this inventory installed on your station's MediaOffice system, customized service is available at extra cost. And, if you want Selling Book estimates, we provide those as well.