Posted: 07/19/2011 04:15:28 PM
Air Date: 07/20/2011 Wednesday
Start Time: 08:00:00 PM [ET]
Show Name: IT'S WORTH WHAT?
Type: New Booking
Message: IT'S WORTH WHAT? is now booked. Please note: This booking overrides all previously issued bookings, formats, and details. Please see individual air date for updated information.
RDRx client inventories and estimates were updated within 10 minutes of this announcement.
Since I no longer get love notes from NBC, I guess I can point out this doesn't give Traffic any time at all, let alone sales.
Next morning update: Wednesday morning's TV By The Numbers says the premiere of this show last night delivered 20% better than last summer's time period average.