Thursday, February 28, 2013

Notre Dame Football Booked

Posted: 02/28/2013 12:48:51 PM
Type: New Booking
Message:
The 2013 NOTRE DAME FOOTBALL package is booked on the following dates: 8/31, 9/21, 9/28, 10/5, 10/19, 11/2, and 11/23. Please see contingencies on these dates for further details and impact to other dayparts. Please advise clearance.

With the November 2012 ratings as best-case scenario, I'll be blending 2011 and 2012 PAVs for 2013.

After all, it's nearly impossible to make back-to-back Rose Bowl appearances, unless you are Alabama.

Published to client stations.

Friday, February 22, 2013

Guys With Kids Gone After Next Week?

Posted: 02/22/2013 02:04:08 PM
Air Date: 03/06/2013 Wednesday
Start Time: 08:30:00 PM [ET]
Show Name: WHITNEY
Duration: 00:30:00
Type: New Booking
Message: WHITNEY is booked 3/6 through 4/3.

No mention of a cancellation yet.

Thursday, February 21, 2013

NBC Sports Specials Get New Titles

Posted: 02/20/2013 05:08:50 PM
Type: Title Change
Message:
Program Titles related to Track & Field that were originally scheduled under NBC SPORTS SPECIALS have changed and are now under the main title of TRACK & FIELD on the following dates: 4/27, 5/25, 6/1, 6/22, 6/23, 8/10, 8/11, 8/17, 8/18, 9/1 and 9/8. You can retrieve Show Details by accessing the airings under this new title. Contingencies have been updated to reflect these changes. Note: This is a title change only; no other changes have been made.


Posted: 02/20/2013 05:06:14 PM
Type: Title Change
Message:
Program Titles related to Cycling that were originally scheduled under NBC SPORTS SPECIALS have changed and are now under the main title of CYCLING on the following dates: 5/19, 6/30, 7/6, 7/7, 8/24, 8/25, 9/8 and 9/29. You can retrieve Show Details by accessing the airings under this new title. Contingencies have been updated to reflect these changes. Note: This is a title change only; no other changes have been made.



Posted: 02/20/2013 05:04:32 PM
Type: Title Change
Message:
Program Titles related to Horse Racing that were originally scheduled under NBC SPORTS SPECIALS have changed and are now under the main title of HORSE RACING on the following dates: 8/3, 8/10 and 8/24. You can retrieve Show Details by accessing the airings under this new title. Contingencies have been updated to reflect these changes. Note: This is a title change only; no other changes have been made.

This is a big deal for local stations.  Previously, NBC labeled almost all of their "sports specials" with no identification of content in the Nielsen-supplied title.  So, buyers and less-than-obsessive sellers really had no way of tracking previous performance or history.

In the past year, there was a movement towards transparency in titling, but it managed to fade in time.  This announcement gives me hope NBC will clearly label their "sports specials" in the future.

Thursday, February 14, 2013

Hannibal Takes Thursday 10p in April




Posted: 02/14/2013 05:17:38 PM
Air Date: 04/04/2013 Thursday
Start Time: 10:01:00 PM [ET]
Show Name: HANNIBAL
Duration: 00:58:30
Type: New Booking
Message: HANNIBAL is booked on Thursday 4/4 thru 6/27.


SVU fills the time slot til then, with Saturday @ 10pm full of SNL into March.

As of Thursday night, client inventories and estimates have been updated, including premiere episode in Specials.

3rd Quarter Golf Posted

Posted: 02/14/2013 02:13:47 PM
Type: New Booking
Message: THE 2013 3RD QUARTER GOLF PACKAGE is now booked on the following dates: 7/13, 7/14, 7/20, 7/21, 8/17, 8/18, 9/1, 9/2, 9/8, 9/14, 9/15, 9/21 and 9/22. Please see contingencies on these dates for further details and impact to other dayparts. Please advise clearance.

Sameday Update: RatingBook.com clients now have audience estimates published for use in inventory.

Friday, February 8, 2013

1600 Penn Bumped Next Thursday

Posted: 02/08/2013 06:08:46 PM
Air Date: 02/14/2013 Thursday
Start Time: 09:00:00 PM [ET]
Show Name: THE OFFICE
Duration: 01:01:00
Type: New Booking
Message:
THE OFFICE is booked.
With all of the transparency of soot, NBC may have cancelled 1600 Penn..

Applegate Quits "Up All Night"

http://tvbythenumbers.zap2it.com/2013/02/08/christina-applegate-leaving-up-all-night/168854/

Well, it'll give a bump to the Feb book numbers, but I see a Lindsey Vonn-like ratings descent without Christina.

Say Goodbye to Do No Harm...

Posted: 02/08/2013 06:10:07 PM
Air Date: 02/14/2013 Thursday
Start Time: 10:01:00 PM [ET]
Show Name: LAW & ORDER: SPECIAL VICTIMS UNIT
Duration: 00:58:30
Type: New Booking
Message:
LAW & ORDER: SVU is booked on Thursday 2/14 and 2/21.

Not to speak ill of the dead, but.... My guess is that the new folks @ Comcast had little ego invested in this show. Otherwise, we would be seeing heroic efforts like adding a minute to Smash. As is, they waited until 6pm on Friday during the middle of a blizzard to snuff this show.

Thursday, February 7, 2013

And Third Quarter Sports Specials Arrive.....



Type :  New Booking
Posted :  February 07, 2013 05:32:12 PM
Show Name :  NBC SPORTS SPECIALS
Message :  THE 2013 3rd QUARTER NBC SPORTS SPECIALS package is now booked on the following dates: 7/6, 7/7, 7/20, 7/27, 7/28, 8/3, 8/4, 8/10, 8/11, 8/17, 8/18, 8/24, 8/25, 9/1, 9/7, 9/8, 9/28 and 9/29. Please see contingencies on these dates for further details and impact to other dayparts. Please advise clearance.


All of these "sports specials" have been placed in inventory with estimates. Most diary markets are much more likely to have reasonable viewership to "Supertrucks" than soccer matches against college football on other networks.

NBC's Response to Smash Ratings? Delay It 60 Seconds

Posted: 02/07/2013 03:50:43 PM
Air Date: 03/26/2013 Tuesday
Start Time: 10:01:00 PM [ET]  
Show Name: SMASH
Duration: 00:58:30
Type: New Booking
Message: SMASH is booked on Tuesday 3/26 thru 5/21.

Posted: 02/07/2013 03:49:31 PM
Air Date: 03/26/2013 Tuesday
Start Time: 09:31:00 PM [ET]
Show Name: THE NEW NORMAL
Duration: 00:30:00
Type: New Booking
Message: THE NEW NORMAL is booked on Tuesday 3/26 thru 4/23.

Posted: 02/07/2013 03:48:19 PM
Air Date: 03/26/2013 Tuesday
Start Time: 09:01:00 PM [ET]
Show Name: GO ON
Duration: 00:30:00
Type: New Booking
Message: GO ON is booked on Tuesday 3/26 thru 4/23.



Umm....  do they really think this will help?    Based on this effort, I've reduced my audience estimates for Smash for the rest of the year season.

APT Runneth Over With Changes

Three pages of new programming and changes to NBC Sports.....    all released in the course of 80 minutes.  

I'll be working on client inventories today.

Wednesday, February 6, 2013

Soccer Package Booked Through December

Posted: 02/06/2013 05:59:45 PM
Type: New Booking
Message: The 2013 SOCCER package is now booked on the following dates: 7/7, 8/4, 8/17, 8/24, 9/14, 9/28, 9/29, 10/19, 10/29, 11/2, 11/9, 11/10, 11/23, 11/30, 12/21 and 12/28. Please see contingency plans for details and impact to other dayparts. Please advise clearance.



Smash Audience Estimates To Be Revised...

New York Times is pretty blunt about last night's "Smash" premiere ratings.

 It may be time for NBC to change the title of its Broadway drama, “Smash.” After its second-season premiere Tuesday night, the show might more appropriately be called, “Smithereens.”

Our clients will see an adjustment by Friday.. I'll wait three days to see if the DVR gods can save this.

I've taken Adults 18-49 ratings to about a 1.5, as I believe the peoplemeter panel skews a bit more upscale urban than my clients' DMA universes.