Tuesday, November 15, 2011

38 Changes To Prime Posted To APT Tonight

My usual technique is to reprint the non-password protected programming information summarized by What's New in APT, for those without the time or skills to get it themselves. But you'll have to get all of these yourselves this time.. it's a major overhaul of 1st Quarter Prime, which for many local stations will be hot for political and issue advertising. Buyers should care about program content when purchasing such ads, and we can help those who do.

Premium RDRx clients with next-day service got 40 pages worth of brand new 4th and 1st Quarter inventory and estimates last night, 20 hours before NBC updated APT to match.

If your NBC station would like to be kept current, please contact your OneDomain representative.

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