Wednesday, August 24, 2011

NBC Stations: What's In Your Inventory?

Sorry for the awful "Capital One" headline, but it's a real question.

Compare the next two months of NBC's Prime Schedule on APT with what's in your station's current inventory. (Yes, we have access to APT here.)

If you aren't happy with what you see in your MediaOffice inventory, or don't even want to look because you know already, it may be time to call a fellow broadcaster who can help.

It's not your fault. Look to the right and see how often NBC changes Prime programming schedules. Hundreds of times each year, NBC moves your inventory around with little time or notice in advance.

You almost need someone whose full-time job it is to watch your back. But you can't afford that, can you?

Yes, you can.

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