Wednesday, March 31, 2010

All RDRx NBC Clients Have New Feb10-based Estimates

It's been a busy day!

All clients now have Feb 2010 PAVs assigned, and new selling books have been published, with station-customized Master Planners both emailed to sales management and saved as an Avail within MediaOffice for immediate use as templates for avails tomorrow!

Remember, you must close down MediaOffice, then re-open it to see changes I make to your inventory. Heck, if you're running Vista, you should be rebooting every day.

Salt Lake Data Arrives

Even though I checked the KSL server less than an hour ago, my fantastic co-workers in Bham tell me they've just now uploaded the TP and PAV Live Plus 7 data for Salt Lake City.

I'll be visiting the server again in a couple of hours.. look for updates this afternoon.

Jackson, MS Data Arrives in Alabama

It's already been uploaded to the WLBT server, and I've been working on it since my second cup of coffee today.. back to Costco Columbian.. the Blue Mountain is for special occasions.

Because I have 3 Raycom stations getting data today, I'll be a busy guy. But just like the old AT&T's infrastructure was built to support calling volumes on Mother's Day, my work is planned for the quick and accurate handling of simultaneous market releases. But I am only one guy.

Tuesday, March 30, 2010

Master Planner Sent.....

It's always a pleasure to work with Ralph Flynn, and he seems to tolerate my work.
(Actually, it's his kind words you see both on the OneDomain homepage as well as in my profile on each RDRx blog page I maintain.)

So, I'm delighted to send a fully customized Master Planner for WRCB based on February 2010 PAV shares, yet buffered for anticipated summer viewing, on the same business day the data arrived in our Birmingham, AL headquarters, 3000 miles from here.

Premium RDRx clients like WRCB get a preliminary Master Planner even before the estimates are published and made available to sales staff, so savvy managers like Ralph have a heads-up FIRST. Tomorrow morning, after Ralph has looked at these numbers and given me feedback, I'll return to his system, tweak per our discussions and tomorrow his sales people will have rock-solid avails and estimates within 24 hours of the data arrival.

Want your TV station to get this kind of treatment? Just ask me for a quote.

NBC Fills In Late May TBAs

The following will be booked:

Wednesday, May 26th
8:00-10:00pm SNL PRESENTS: SPORTS ALL-STARS (Repeat)

Friday, May 28th
9:00-11:00 DATELINE NBC (Repeat)

Sunday, May 30th
9:00-10:00 LAW & ORDER (Repeat)
10:00-11:00 LAW & ORDER (Repeat)

(This will be included in today's update for all NBC RDRx clients.)

Chattanooga: Feb 10 Data Arrived Minutes Ago!

The kind folks in Birmingham have uploaded the TP and PAV data for the Feb 2010 Live Plus book into the MediaOffice server for one of my favorite clients to work with.

Needless to say, I'm on the server now and will email Ralph a Feb 2010-based Master Planner for review later today.

Oh, and it's my 7th wedding anniversary, so we're celebrating with Jamaican Blue Mountain coffee from my favorite bean vendor, Innkeepers Coffee of Galesburg, IL.

Saturday, March 27, 2010

Welcome Back, KSL!

While Jenny's busy for a while, the hard-working staff at KSL-TV will be relying upon my skills with NBC Inventory and Estimates.

I'm not as nice as Jenny or Jayna, but you can depend upon me.

Friday, March 26, 2010

Mercy's Out of Wednesday Night; Replaced by Minute To Win It

A mix of original and encore episodes of MINUTE TO WIN IT will replace repeat episodes of MERCY on the next 3 Wednesdays at 8PM ET/PT. This should improve the time period over drama repeats and provide MINUTE TO WIN IT with additional opportunities for new sampling. Note that original episodes of MINUTE TO WIN IT will continue to air on Sundays.

Also, due to its initial success, we're extending the run of WHO DO YOU THINK YOU ARE? for another week. FRIDAY NIGHT LIGHTS will now have its season premiere on Friday, May 7th.

The following will be booked:

Wednesday, March 31st, April 7th and 14th
8:00-9:00 MINUTE TO WIN IT

Friday, April 30th
8:00-9:00 WHO DO YOU THINK YOU ARE? (Original)

Friday, May 7th
8:00-9:00 FRIDAY NIGHT LIGHTS (Season premiere - moves from April 30th)

Wednesday, March 24, 2010

Consider The Source

Shameless self-promotion, or qualifying the source who makes audience composition decisions on your station's behalf?

You decide.

Monday, March 22, 2010

2011 Golden Globe Date Announced

The Hollywood Foreign Press Association is announcing the date for next year's Golden Globe Awards. They will be held on Sunday, January 16th from 8-11PM ET, and NBC will broadcast them live across the country. NBC affiliates on the West Coast will also have an opportunity to air an encore of the Globes in prime time in addition to the live broadcast, as they did this year.

The following will be booked:

Sunday, January 16th
8:00-11:00 THE 68TH ANNUAL GOLDEN GLOBE AWARDS (Original) (Live across the country)

NBC RDRx clients already have this show, along with the expected Red Carpet show lead-in, in Specials inventory and they've had them since January.

Wednesday, March 17, 2010

NBC Sports Inventory Updated

As we all wait for the Feb book data, it was the perfect time to update the more than 300 different NBC Sports inventory lines contained in each NBC RDRx client system.

I'm be tweaking the audience estimates again when the Feb data arrives, but as of now, NBC Sports is a 100% match for current info from 30 Rock and APT.

Tuesday, March 16, 2010

Women of SNL Replaced; Office Repeats Added; Tuesday Losing It in June

The following will be booked:

Thursday, April 1st
8:00-9:00 THE OFFICE (Repeat)
9:00-10:00 THE OFFICE (Repeat)

Thursday, April 15th
8:00-8:30 THE OFFICE (Repeat)
8:30-9:00 THE OFFICE (Repeat)
9:00-11:00 SNL IN THE 2000's (Original)

Monday, May 31st
8:00-10:00 SNL IN THE 2000's (Repeat)

Tuesday, June 1st

Tuesday, June 8th
8:00-9:00 LOSING IT WITH JILLIAN MICHAELS (Original) (through September 14th)

11:25am Update: All RDRx NBC Clients have been updated within an hour of the above announcement from NBC. These program changes do not yet appear in any version of APT.

Monday, March 15, 2010

Parenthood Repeats Saturdays Extended Thru April 10

Air Date: 03/20/2010 Saturday
Start Time: 08:00:00 PM [ET]
Duration: 01:00:00
Type: New Booking
Message: Effective 3/20-4/10: PARENTHOOD is booked.

Let me translate for the nice folks at NBC.
Parenthood repeats had been scheduled to end Saturday the 13th in this time period, with Biggest Loser repeat summaries filling the hour through May. However, they've extended Parenthood's Saturday run through mid-April. Who knows what may actually air after?

Insomniacs: Sunday Dateline All Night Goes HD

Posted: 03/15/2010 12:32:00 PM
Air Date: 03/28/2010 Sunday
Start Time: 12:00:00 AM [ET]
Duration: 00:58:00
Type: Announcements
Message: Effective 3/28/10-UFN: Dateline-AN will be HD.

Update: You'll have to wait until April 4th for HD. NBC pushed back HD in an APT note of 3/19/10.

Thursday, March 11, 2010

Betty White Hosts SNL in May Sweeps

[03.11.10 - 10:13 AM]
Released by NBC

NEW YORK, NY - March 11, 2010 - Legendary and multiple Emmy Award winner Betty White will take her long-anticipated turn at hosting NBC's "Saturday Night Live" on May 8. White will make her first appearance in Studio 8H.

The six-time Emmy winner and cultural icon will host "SNL" for the first time in her illustrious seven-decade-long career. White is best known for her performance as Rose Nylund on NBC's "The Golden Girls," the beloved comedy series that aired from 1985 to 1992. Previously, she co-starred as Sue Ann Nivens in the classic comedy series "The Mary Tyler Moore Show."

In January, White was the proud recipient of the 2010 SAG Lifetime Achievement Award. White appeared in the 2009 romantic-comedy feature film "The Proposal," alongside Ryan Reynolds and Oscar winner Sandra Bullock, and can be seen again this fall in the film "You Again," starring Kristin Bell.

"I can't think of a better way to spend Mother's Day weekend than with Betty White said Lorne Michaels, Creator and Executive Producer of SNL.

"Saturday Night Live" is from SNL Studios in association with Broadway Video. The creator and executive producer is Lorne Michaels. Steve Higgins and Marci Klein are producers. Ken Aymong is supervising producer. Seth Meyers is head writer. Don Roy King directs.

My note: Someone in Password Heaven is smiling today.

NBC Sport Specials Changes Continue

Mostly, NBC is tweaking time periods. However, many of the changes are title only, including sponsor names, which I'm sure matter a great deal to the sponsoring companies providing paid programming run as NBC Sports Specials. However, it's just a pain in the ASCII to local stations. That's why the smart ones have a Research Director.. or use RDRx from ODI.

Wednesday, March 10, 2010

Scores of Sports Changes Coming

Ok, I intended the pun. NBC has updated/changed/modified 2010 sports four times in the past 24 hours, but there are a lot of tiny changes to come in the next day or so for my NBC RDRx clients.

My clients can count on finding a Sports 2010 Planner saved as an Avail in the Public area to be used as a template for salesperson use once I've completed the update.

Tuesday, March 9, 2010

"Sevens" Explained

Air Date: 06/05/2010 Saturday
Start Time: 04:30:00 PM [ET]
Duration: 01:30:00
Type: Show Name
Message: PROGRAM TITLE CHANGE:'Rugby Sevens Collegiate Championship' (was 'SEVENS'). Please see updated contingencies.

Monday, March 8, 2010

Summer Prime In System; 3rd Quarter Sports Announced

I'll be tweaking hiatus dates and filling in all of the TBAs for the summer for the rest of the day, then confirming client Sports schedules.

Friday, March 5, 2010

NBC's Summer LineUp Announced

Tons of changes, including adding 100 Questions, Persons Unknown, America's Got Talent and Last Comic Standing, plus specials including fireworks, a Harry Potter themed special, Emmy Awards and The Jensen Project.

All NBC RDRx clients will be totally updated today. I've been hard at work since very early this morning, as I saw the new information late last night in a rare Thursday evening email from Judi.

Later this afternoon, clients will find a Summer 2010 Master Planner saved as an Avail in the Public Area, which users can see if they check the box marked "View Public" when they go to open a saved avail. Managers, this is perfect for rate card tweaking as you'll see my Selling Book estimates of rating points expected by each summer program.

Tuesday, March 2, 2010

No Changes to Sat Morning Kids Line-Up in 2Q

The Saturday morning kids line-up will remain the same in the second quarter -

10-10:30AM ET / 8-8:30AM PT TURBO DOGS
10:30-11AM ET / 8:30-9AM PT SHELLDON
11-11:30AM ET / 9-9:30AM PT 3-2-1 PENGUINS!
11:30AM-12N ET / 9:30-10AM PT BABAR
12N-12:30PM ET / 10-10:30AM PT WILLA'S WILD LIFE
12:30-1PM ET / 10:30-11AM PT JANE AND THE DRAGON