Wednesday, December 14, 2011

November Sweeps Data Arrives This Week

Diary markets get their first look at how they did in November Sweeps this week. While HH metered markets have a clue, and LPM markets have nearly all the data, all the time, diary measured markets must wait until the full Sweep data is released.

If you are an NBC station in a diary market, you know how important it is to turn the Sweeps data into usable, marketable estimates as soon as possible.

RDRx Gold clients get updated Master Planners based on new sweeps data the same day as data arrives. Even if your competition has a full-time RD, it's unlikely they will beat you to the streets or bragging rights.

For more information about RDRx, please visit RDRx.TV

No comments: