Friday, September 2, 2011

Obama Squeezes Between GOP & NFL Next Thursday Night

Posted: 09/02/2011 04:09:47 PM
Type: Announcements
Message: NBC News will provide a Special Report covering the President's Address to Congress beginning at 7:00pm ET, LIVE to all stations. Coverage will end as soon as possible. Transition to NFL programming will be seamless. Network operations will inform stations of any impact to commercial pods in the NFL Kickoff program via Urgent Messages on Thursday evening. Revised contingencies to follow on Tuesday 9/6.

This means the longer the POTUS speech and GOP rebuttal, the fewer spots (you've already sold) run. If you've got clients running spots in the pre-game special, make-good plans should be on your mind when you get into the station on Tuesday morning. Remember, lag kills.

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