Thursday, August 27, 2015

Updating 2016 Sports? Don't Miss This...

Posted: 08/27/2015 05:48:24 PM
Air Date: 02/13/2016 Saturday
Start Time: 01:00:00 PM [ET]
Show Name: OLYMPIC TRIALS
Duration: 03:00:00
Type: New Booking
Message: US OLYMPIC TRIALS: MARATHON (MEN & WOMENS) is now booked. Please see contingencies on this day for further details and impact to other dayparts. Please advise clearance.

Wednesday, August 26, 2015

NBC Posts Golf & Figure Skating through April 2016

Posted: 08/26/2015 11:02:14 AM
Type: New Booking
Message: THE 2016 2ND QUARTER GOLF PACKAGE is booked on the followimg dates: 4/2 and 4/3. Please see contingencies on these dates for complete details. Please advise clearance.



Posted: 08/26/2015 10:51:13 AM
Type: New Booking
Message: THE 2016 1ST QUARTER GOLF PACKAGE is booked on the following dates:1/9 (*), 1/10 (*), 2/6, 2/7, 2/27, 2/28, 3/5, 3/6, 3/12, 3/13, 3/19, 3/20, 3/26, and 3/27. *Please see NFL Playoff contingencies on 1/9 and 1/10 for scheduling impacts on these two dates; see contingencies on all other scheduled dates for details Please advise clearance.

Posted: 08/26/2015 10:44:54 AM
Type: New Booking
Message: THE 2016 1ST QUARTER FIGURE SKATING PACKAGE is booked on the following dates: 1/16 (*), 1/23, 1/24, 1/30, 1/31, 2/20, and 4/10. *Please see NFL Playoff contingencies on 1/16 and 1/17 for scheduling impacts on these two date; see contingencies on all other scheduled dates for details Please advise clearance.

And then this, after lunch in Manhattan?

 Posted: 08/26/2015 12:39:49 PM
Type: New Booking
Message: THE 2016 1ST QUARTER SKI & SNOWBOARDING (USSA) is booked on the following dates:1/16 (*), 1/17 (*), 1/24, 1/30, 2/13, 2/14, 3/19 and 3/26. *Please see NFL Playoff contingencies on 1/16 and 1/17 for scheduling impacts on these two dates; see contingencies on all other scheduled dates for further details and impact to other dayparts. Please advise clearance.

Nahh.. before lunch.

Tuesday, August 25, 2015

Sunday's Hollywood Game is Replaced by Carmichael Before NFL

Posted: 08/25/2015 05:10:14 PM
Air Date: 08/30/2015 Sunday
Start Time: 07:30:00 PM [ET]
Show Name: THE CARMICHAEL SHOW
Duration: 00:30:00
Type: New Booking
Message: THE CARMICHAEL SHOW is now booked.

Posted: 08/25/2015 05:08:48 PM
Air Date: 08/30/2015 Sunday
Start Time: 07:00:00 PM [ET]
Show Name: THE CARMICHAEL SHOW
Duration: 00:30:00
Type: New Booking
Message: THE CARMICHAEL SHOW is now booked.

Published to client servers, so they can begin work on this first thing Wednesday morning.

 

Saturday, August 22, 2015

Goodbye, Human Arrow; Hello, Encore of BTE

Posted: 08/21/2015 05:54:19 PM
Air Date: 09/18/2015 Friday
Start Time: 09:00:00 PM [ET]
Show Name: DATELINE NBC
Duration: 01:59:30
Type: New Booking
Message: DATELINE NBC is now booked.

Posted: 08/21/2015 05:53:26 PM
Air Date: 09/18/2015 Friday
Start Time: 08:00:00 PM [ET]
Show Name: BEST TIME EVER WITH NEIL PATRICK HARRIS
Duration: 01:00:00
Type: New Booking
Message: BEST TIME EVER WITH NPH is now booked.



Wow, what a surprise.

To remind you, here was my comment back on August 6th,


The 8pm hour used to be an encore of Best Time Ever's premiere episode from Tuesday, Sept 15th, so don't be shocked if they revert back to that if BTE does well on the 15th.  Not sure about Human Arrow yet, so I'm looking at Datelines more than Sports Specials for demographic guidance.

Thursday, August 20, 2015

All-American HS Football Bowl Game on January 9th

Posted: 08/20/2015 11:37:19 AM
Air Date: 01/09/2016 Saturday
Start Time: 01:00:00 PM [ET]
Show Name: U.S. ARMY ALL-AMERICAN FOOTBALL
Duration: 03:00:00
Type: New Booking
Message: THE U.S. ARMY ALL-AMERICAN BOWL (HIGH SCHOOL FOOTBALL) is now booked. Please see contingencies for complete details and impact to other dayparts. Please advise clearance.

Here's another program that airs every year and should be in every NBC TV station's inventory year round.  For RatingBook.com clients, the date added to the Program Name verifies that NBC has posted the program and it can be found in APT.

Wednesday, August 19, 2015

NHL Regular Season Games on NBC Formally Announced

Posted: 08/19/2015 01:03:50 PM
Type: New Booking
Message: The 2015-2016 NHL REGULAR SEASON package is now booked on the following dates: 11/27, 1/1, 1/24, 2/7, 2/14, 2/21, 2/28, 3/13, 4/3, and 4/9. Please see contingencies on each date for details and impact to other dayparts. Please advise clearance.

NBC is making the day after Thanksgiving and New Year's Day games a ritual.  LPM markets up north probably have great numbers to show for these games. Of course, neither are in sweeps in diary markets, so a lot of spots in smaller markets are sold on faith in the estimates.

RatingBook.com clients have more than 320 individual lines of NBC Sports inventory, each with a customized PAV-based audience estimate with unique rationale text that goes way beyond "auto-rationale."   And now they include all of the above games.

Our clients know if a future NBC program in their inventory is truly scheduled by NBC, because there's a date in the actual title.  After watching NBC schedule sports for nearly two decades,  we have a pretty good idea what to expect in future months and years. 

With 2016 turning into the Gold Rush of issue advertising, local stations need to glean every available spot they have to sell, and to get the most money they can for it.  We're here to help.

Tuesday, August 18, 2015

Coat of Many Colors Booked for Thursday, December 10th

Posted: 08/18/2015 03:35:00 PM
Air Date: 12/10/2015 Thursday
Start Time: 09:00:00 PM [ET]
Show Name: NBC SPECIALS
Duration: 01:59:30
Type: New Booking
Message: NBC SPECIALS: THE COAT OF MANY COLORS is now booked.

Posted: 08/18/2015 03:33:40 PM
Air Date: 09/11/2015 Friday
Start Time: 08:00:00 PM [ET]
Show Name: NBC SPECIALS
Duration: 01:00:00
Type: New Booking
Message: NBC SPECIAL: THINK IT UP is now booked.



And a bunch of short previews of new fall NBC programs will air *this* Friday night, starting at 1:37 AM and lasting until 2:07 AM.

 

Thursday, August 13, 2015

Heroes Reborn Gets Second Hour on 9/24

Posted: 08/13/2015 03:02:50 PM
Air Date: 11/10/2015 Tuesday
Start Time: 10:00:00 PM [ET]
Show Name: CHICAGO FIRE
Duration: 00:59:30
Type: New Booking
Message: CHICAGO FIRE is now booked.

Posted: 08/13/2015 03:01:51 PM
Air Date: 09/24/2015 Thursday
Start Time: 09:00:00 PM [ET]
Show Name: HEROES REBORN
Duration: 01:00:00
Type: New Booking
Message: HEROES REBORN is booked.
The Blacklist premiere previously scheduled for 9/24?  Don't know yet.

Chicago Fire goes into a time slot which had been penciled in for Chicago Med's premiere.

Will we see more changes to premiere week?  Oh wait..  I forgot the name of the blog.

Thursday, August 6, 2015

NBC: 'Human Arrow' Targets Friday, Sept 18th

Posted: 08/06/2015 04:26:52 PM
Air Date: 09/18/2015 Friday
Start Time: 09:00:00 PM [ET]
Show Name: NBC SPORTS SPECIALS
Duration: 01:59:30
Type: New Booking
Message: NBC SPORTS SPECIAL: THE HUMAN ARROW is booked.

Posted: 08/06/2015 04:25:51 PM
Air Date: 09/18/2015 Friday
Start Time: 08:00:00 PM [ET]
Show Name: DATELINE NBC
Duration: 01:00:00
Type: New Booking
Message: DATELINE NBC is now booked.

The 8pm hour used to be an encore of Best Time Ever's premiere episode from Tuesday, Sept 15th, so don't be shocked if they revert back to that if BTE does well on the 15th.  Not sure about Human Arrow yet, so I'm looking at Datelines more than Sports Specials for demographic guidance.

Published to client servers while posting this note.

Wednesday, August 5, 2015

Rio Olympics in August 2016 Posted

This morning, APT shows nearly all of the Summer Olympics schedule listed in Contingencies. 

Summer Olympics have run out of sweeps for quite a while, and using twenty year old diary demographics has its limitations.  Here's a place where local peoplemeters are very helpful.

It does not appear as if NBC has listed the Opening or Closing ceremonies yet, but I'll place them in client inventories anyway..  the Opening Ceremony is the highest rated event of the Olympics.


Opinion:
By the way, if your diary-market clients are asking you to guarantee rating points for Olympic events, find another client...  the halo effect of Olympics out of sweep cannot be measured in diary markets, and you have a year to find someone willing to pay for the entire suite of benefits that comes with Olympic advertising.