Friday, September 23, 2011

All-American Bowl Gets APT Listing

Posted: 09/22/2011 06:24:37 PM
Air Date: 01/07/2012 Saturday
Start Time: 01:00:00 PM [ET]
Duration: 03:00:00
Type: New Booking
Message: 2012 U.S. ARMY ALL-AMERICAN BOWL is booked. Please see contingencies on this date for further details and impact to other dayparts. Please advise clearance.

My question about their timing of these announcements.. this game has been scheduled for years, and NBC has carried it for at least 5 years in this exact time period. Does NBC wait until the sponsor has signed the contract? Really, I'm curious. Because if stations only sell what is listed in APT, this game wasn't in most inventories until today.

In contrast, RDRx clients have had this game in their inventory non-stop for years.. just like the Macy's Parade and Tournament of Roses Parade. So, if this isn't in your inventory today, you need our assistance.

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