As of today, current MediaOffice inventories at NBC stations list more than 120 Prime and OTO/Specials lines,
not including Olympics.
In just the past three days, NBC has announced
more
than fifty program changes including “sneak peaks”, premieres, the new fall
season’s staggered opening plus post-Olympic prime.
Most traffic departments we’ve worked with are
too busy keeping up with last-minute programming and client changes to update the
local sales team on every future NBC programming announcement.
May 2012 Sweeps data is arriving now, and will be used to
negotiate a large percentage of the remaining revenue in 2012.
Chances are, stations are looking ahead towards the most demanding 4th Quarter budget ever.
But if an NBC station doesn’t have a Research Director, their sales team is probably on the street or creating
a proposal right now with old programming information, selling thousands of
dollars of spots in programs that will not air and using out-of-date,
potentially inaccurate audience estimates to guarantee GRP delivery.
At some of these stations, salespeople must create their own
estimates, with the temptation of promising high GRP levels to get sales now while
generating significant make-good liabilities for the station’s future.
It’s nearly impossible to find a full-time RD with any TV
experience at the kind of money most stations can pay, even if you could get a budget for a new full-time position
from the corporate bean-counters.
The professionals at RatingBook.com have been serving TV
stations’ audience research needs for more than 25 years. Our experience tells us there are women and
men in positions of local revenue responsibility at TV stations who feel there
is simply no local solution to this
problem.
But now, NBC stations using MediaOffice can out-source these
vital functions to research industry veterans who work exclusively with NBC stations using MediaOffice @ RatingBook.com.
From our state-of-the-art facility in Las Vegas, RatingBook.com
constantly monitors NBC programming changes via authorized, full APT access; remotely
updating our clients’ NBC inventory within MediaOffice on a daily basis.
Each time NBC makes a significant change, we
notify our clients via email as well as through this website:
www.NothingButChange.com.
Once inventory listings are updated,
RatingBook.com experts fine-tune each program’s
audience estimates within MediaOffice Selling Books, and updated planners are
made available to client sales teams.
Our client list has included Hearst, Sunbelt, ComCorp,
Raycom, Hubbard, Sarkes Tarzian, Granite and others in diary and metered
markets. We’ve provided outsourced RD services through OneDomain to as many as 13 TV stations at the same time, but we now focus on
partnerships serving the long-term needs of professional broadcasters, like
Ralph Flynn.
"I think your work looks great! We are using the estimates in
negotiations with agencies and finding them well received. The salespeople..
see the great benefit in all this. We now have estimates and programming
information that simply outclasses everyone in our market!! This is top 10
market information in the 86th market!!" - Ralph Flynn General Sales
Manager WRCB TV NBC Chattanooga, TN
Our low long-term rates reflect our commitment to such
broadcasters. We’re cheaper than a part-time sales assistant
yet we’ll be the “best RD you’ll never hire.”
Your first step to getting a quote for our service is to
go here, or give us
a call @ 702.354.9986.
