Sunday, June 17, 2012 Clients Have May-based Estimates. Do you?

NBC television stations using services now have updated audience estimates for the remainder of 2012 and the first half of 2013, using audience composition data from the just-released May 2012 sweeps.

If you're responsible for hitting local advertising sales at an NBC station with MediaOffice, and  you don't have a Research Director, you really do owe it to yourself, your employees, your station and your career to consider outsourcing this vital task.

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