NBC television stations using RatingBook.com services now have updated audience estimates for the remainder of 2012 and the first half of 2013, using audience composition data from the just-released May 2012 sweeps.
If you're responsible for hitting local advertising sales at an NBC station with MediaOffice, and you don't have a Research Director, you really do owe it to yourself, your employees, your station and your career to consider outsourcing this vital task.
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