http://mediadecoder.blogs.nytimes.com/2012/06/13/nbc-fares-well-in-upfront-market-considering/
One point the Times didn't mention in this article, perhaps because it's too easy to kick The Peacock when it's down. NBC's CPMs may be going up compared to last year, but the M (the audience size) part of the CPM has been going down for the last decade.
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