Friday, May 11, 2012

Monday's Upfront Announcements

Monday morning will see the official Upfront announcement of NBC's 2012-2013 Prime schedule.

Immediately following that presentation, I'll begin updating my NBC-affiliated clients with new prime inventory and estimates.

By Tuesday morning, (Update: NBC leaked the schedule on Sunday.  All client stations had 4th and 1st Quarter Planners for prime available as templates within MediaOffice Sunday night, and sales teams were able to use the inventory and estimates in sales proposals before they saw the Upfront presentation itself on Monday morning.

I'm working on a *complimentary* bonus set of reports for my clients, but I'll wait until other networks announce their line-ups later next week.

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