I've gotta ask.. what part of the following title do you think is going to make it into the newspaper, online and DVR scheduling summaries?
NBC SPORTS SPECIALS: RED BULL #7: NIKE LOWERS PRO (SURFING)
Or is the spamming of corporate names as "Program Title" part of the package Comcast sells to large buyers of hour-long blocks like this?
Of course, paragon of transparency they are, NBC reports these Red Bull programs to Nielsen as... drum roll please..
NBC SIGNTR SRS
I looked for what the "Nike Lowers Pro" really is. It's a surfing contest in California being taped for airing by NBC stations 45 days later.
At the very bottom of the webpage, there was a link for Red Bull. Here's exactly where it led me:
I think what they meant was