NBC Sports Specials Titles: More Verbose Than Me?

Here I go, pointing out The Peacock is missing a few feathers again....

I've gotta ask..    what part of the following title do you think is going to make it into the newspaper, online and DVR scheduling summaries? 

NBC SPORTS SPECIALS: RED BULL #7: NIKE LOWERS PRO (SURFING)

Or is the spamming of corporate names  as "Program Title" part of the package Comcast sells to large buyers of hour-long blocks like this?

Of course, paragon of transparency they are, NBC reports these Red Bull programs to Nielsen as... drum roll please..

NBC SIGNTR SRS

No Bull!

Update:

I looked for what the "Nike Lowers Pro" really is.  It's a surfing contest in California being taped for airing by NBC stations 45 days later.  

At the very bottom of the webpage, there was a link for Red Bull.   Here's exactly where it led me:

 http://www.redbullisgnatureseries.com/

I think what they meant was
http://www.redbullsignatureseries.com/