Tuesday, June 9, 2009

Fort Wayne May Data arrives!

I'm on the MediaOffice server now, assigning May 09 PAV titles to inventory lines, plus creating 4 new quarterly selling books based on May shares.

Based on information I've gotten from New York, most NBC stations will not be happy with May 09 Prime shares. For my clients, that's not a problem, as I can buffer the impact of a "less than optimal sweep" by averaging in other appropriate and ethical program averages from recent books.

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