Monday, September 15, 2014

Why BPL Team Names Don't Matter

Posted: 09/15/2014 12:56:19 PM
Air Date: 10/18/2014 Saturday
Start Time: 12:30:00 PM [ET]
Show Name: SOCCER
Duration: 01:30:00
Type: Title Change
Message: Program title changed to BARCLAY'S PREMIER LEAGUE: MATCH OF THE DAY.

Posted: 09/15/2014 12:55:04 PM
Air Date: 11/01/2014 Saturday
Start Time: 01:00:00 PM [ET]
Show Name: SOCCER
Duration: 02:30:00
Type: Title Change
Message: Program title changed to BARCLAY'S PREMIER LEAGUE - MATCH OF THE DAY.

It's much like NASCAR; if you want to watch the sport, you really don't care who is playing.  Yes, I know lots of fans have favorite drivers, but people show up for a race at a location, like Daytona.

I'll not be changing any team names from now on in BPL entries in client inventory as it simply doesn't matter to anyone but die-hard fans (and some marketing folks) and there seem to be few viewers in the smaller Southeastern markets I've come to know.  Football is their football.

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