Sunday, September 28, 2014

Still No Christmas in Rockefeller Center Special in APT

A time-tested delivery vehicle for messages aimed at Women 35-64, the Today Show hosted coverage of the lighting of the tree at the Rockefeller Center skating rink will air this year, but APT makes no mention of it.

Funny, because the NBC website has an entire page dedicated to it.


About the Show

NBC once again heralds the arrival of the holidays with a dazzling display of musical talents, star-studded surprises and the lighting of the world's most famous Christmas tree for the 17th annual Christmas in Rockefeller Center telecast.
The biggest stars, TV personalities and musical guests join the celebration each year, as thousands of people from all over the globe line up to watch as 30,000 lights bring the world's most famous Christmas tree to life. With millions more watching the live telecast from home, this beloved seasonal tradition is a wonderful way to roll out the holiday festivities with your loved ones.

For several years, this program aired on the Wednesday before Thanksgiving, but recently 30 Rock has pushed it back one week.  RatingBook.com clients have this program in inventory, tentatively scheduled for Wednesday, December 3rd at 8pm, the day before Peter Pan Live.

If I had to guess/ bet real money, my experience tells me that Peter Pan Live gets an encore airing on Saturday, December 13th and/or Tuesday, the 23rd.  They'll probably keep "It's a Wonderful Life" on one Saturday and maybe Christmas Eve.  And we'll likely see a pop or country music star-hosted holiday special which will air two or three times.  Plus there will be the singing competition show, if the last few years are a guide.

Ah, the joys of guessing what NBC will do THIS year.

But it's better to sell what is highly likely going to happen than....

 "we don't know.  NBC hasn't told us yet."

Update:
 Posted: 10/08/2014 05:51:48 PM
Air Date: 11/29/2014 Saturday
Start Time: 08:00:00 PM [ET]
Show Name: THE NATIONAL DOG SHOW PRESENTED BY PURINA
Duration: 02:00:00
Type: New Booking
Message: NATIONAL DOG SHOW PRESENTED BY PURINA

This encore ran last year as well, but because it falls out of sweep, non-peoplemeter Nielsen markets have no demos for this Saturday rerun. 

Posted: 10/08/2014 05:50:29 PM
Air Date: 12/31/2014 Wednesday
Start Time: 08:00:00 PM [ET]
Show Name: NBC NEWS SPECIAL
Duration: 02:00:00
Type: New Booking
Message: A TOAST TO 2014! is booked.
NBC News Special?  I figure this is going to be closer to a 4th Hour of Today Show rather than serious journalism.

Posted: 10/08/2014 05:49:25 PM
Air Date: 12/24/2014 Wednesday
Start Time: 08:00:00 PM [ET]
Show Name: NBC MOVIE OF THE WEEK
Duration: 02:59:30
Type: New Booking
Message: IT'S A WONDERFUL LIFE is booked.
An absolute classic.  Used to be you could find this everywhere, all the time.  Then NBC discovered it owned the copyright.  So, this is your only shot.  Turn off your cell phone and find family.

Posted: 10/08/2014 05:44:51 PM
Air Date: 12/03/2014 Wednesday
Start Time: 08:00:00 PM [ET]
Show Name: NBC SPECIALS
Duration: 01:00:00
Type: New Booking
Message: CHRISTMAS IN ROCKEFELLER CENTER is booked.




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