Thursday, November 1, 2012

Tomorrow Night's Prime Changes Again...

NEW YORK -- November 1, 2012 -- In response to the widespread devastation caused by Hurricane Sandy, the networks of NBCUniversal -- including NBC, Bravo, CNBC, E!, G4, MSNBC, Style, Syfy and USA – will join forces to air a one-hour live benefit telethon, “Hurricane Sandy: Coming Together,” on Friday, November 2 (8-9 pm ET).

Hosted by NBC “Today” anchor Matt Lauer, the telethon will be broadcast from the New York studios of NBC at 30 Rockefeller Plaza. It will air live across the East Coast and tape-delayed on the West. Additional networks could join the broadcast of the telethon prior to airtime.

Money collected will be donated to the American Red Cross relief efforts for Hurricane Sandy.

The telethon also will be live-streamed on

This is the fourth program scheduled for this hour in the last 3 weeks, including this announcement just 36 hours ago, but the first one without any commercial (read political) spots inside.  With so little time left before election day, few local stations want to actually REFUND money for pre-paid political ads, so traffic departments have got to be insane right now.

This preempts an encore of Revolution.  Now that the sci-fi hit has been given a four month hiatus from December through March, keeping momentum up seems to be less of an issue for 30 Rock.

NBC hasn't stopped jumbling things...
Posted: 11/01/2012 10:32:00 AM 
Type: Format
Message: On Friday 11/2, due to the addition of "Hurricane Sandy: Coming Together" and Revolution moving to 10:00pm ET, Affiliate Political Inventory (API's) units have been rescheduled in GRIMM at 9:00pm ET REVOLUTION at 10:00pm ET;Please see updated format tabs for exact placement.

(Interesting comments by users at the Zap2It site linked above.)

This afternoon, NBC notified stations of a revised political spot schedule through Election Day.  I'm sure traffic departments and sales management are more than ready for the Polls to open.. and close.

And then, this happened.

But just three days later, all of the above posts vanished from the What's New log @ NBC.  Sigh.

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