Extra Tournament of Roses Parade Coverage on Jan 1?

This is the first year NBC has offered this early extension of the Rose Parade.

Posted: 11/15/2012 08:10:54 PM
Air Date: 01/01/2013 Tuesday
Start Time: 11:00:00 AM [ET]
Show Name: OPTIONAL NETWORK OFFERING
Duration: 00:30:00
Type: New Booking
Message: Optional coverage of THE 124TH ANNUAL TOURNAMENT OF ROSES PARADE is available to stations for air immediately preceding the scheduled telecast. Please see contingencies for format and operational details. Please advise clearance.