NBC Says They (Will) Win November Sweeps

WITH A CURRENT GAIN OF 17 PERCENT VERSUS THE YEAR-AGO SWEEP IN ADULTS 18-49, NBC MOVES FROM #4 IN NOVEMBER 2011 TO #1 IN 2012

NBC’S SCHEDULE INCLUDES THE SWEEP’S #1 SERIES IN 18-49, ‘SUNDAY NIGHT FOOTBALL’; THE #1 UNSCRIPTED SERIES, ‘THE VOICE’; THE #1 NEW DRAMA, ‘REVOLUTION’; AND THE #1 NEW COMEDY, ‘GO ON’

NBC’S 2.8 FOR THE SWEEP TO DATE IS A FOUR-YEAR HIGH AND THE CURRENT 17 PERCENT LEAD OVER SECOND PLACE MATCHES THE BIGGEST NOVEMBER MARGIN FOR ANY NET IN 10 YEARS

UNIVERSAL CITY, Calif. – November 20, 2012 – For the first time since 2003, NBC’s primetime lineup has delivered #1 ratings in adults 18-49 for the November sweep, rising from a #4 ranking in the November period one year ago to a #1 finish this year, according to “live plus same day” viewership data from Nielsen Media Research.

With 25 of 28 nights counted in the November sweep, NBC is averaging a 2.8 rating, up 17 percent versus NBC’s 2.4 rating at the conclusion the November 2011 sweep. In averages through Sunday, Nov. 18, NBC leads sweep runner-up CBS by 0.4 of a point or 17 percent, with Monday through Wednesday results yet to be factored into sweep averages. If NBC finishes the sweep with that 17 percent margin, it will match the biggest advantage for any network in a November sweep since NBC won by 19 percent in 2002 (Fox also won by 17 percent in 2009).

 How many markets will be allowed to use November sweeps data due to Sandy?  Still no final word.