Monday, May 22, 2017

NBC Puts Megyn Kelly on Sundays

 




Posted: 05/22/2017 05:28:50 PM
Air Date: 06/04/2017 Sunday
Start Time: 07:00:00 PM [ET]
Show Name: SUNDAY NIGHT WITH MEGYN KELLY
Duration: 01:00:00
Type: New Booking
Message: SUNDAY NIGHT WITH MEGYN KELLY is booked 6/4 through 9/3. Please see updated time-zone specific contingencies on 6/11 and 8/27.

Clients now have Dateline Sunday's replacement in inventory.  Instead of using the average of the last two July PAVs for the 7pm Sunday Dateline as rationale for 2017 viewing, I've used the two best weekly performances of Sunday 7pm airings of Dateline in February 2017 (then adjusted to July 16 PVTs), nearly doubling the in-demand demographic ratings sans Megyn.











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