Posted: 04/18/2016 01:56:58 PM
Air Date: 01/08/2017 Sunday
Start Time: 08:00:00 PM [ET]
Show Name: NBC SPECIALS
Type: New Booking
Message: THE 74TH ANNUAL GOLDEN GLOBE AWARDS is booked. Please see contingencies on this day for further details and impact to other dayparts. Please advise clearance.
Golden Globes have been running out of sweeps for diary markets for a long time, so this number is tough to prove or disprove. Most RD's use a watered-down PAV from Academy Awards as the basis for this audience composition.
Don't forget NBC will announce the annual Red Carpet Show before the Globes, eventually. Of course, my clients already have both in inventories and estimates.