Sunday, June 14, 2015

WRCB Already Has May15 PAV-based Estimates

Yes, for something as important as the May book, I work weekends.  So when Nielsen data arrived on client WRCB's WideOrbit server twelve hours ago, it meant an opportunity to give my clients the same kind of effort they put into selling advertising in Chattanooga.

Right now, WRCB sales management has a Master Planner for every inventory item available in 2015, with many new audience estimates based on the new May 2015 book.  

Even better, they also have estimates for five other broadcast stations in their market in the same detail!

Preparation, tons of coffee, a cat and thirty years of experience is how I do it.

If you wish I was doing it for your NBC station, just call or email.

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