Thursday, April 23, 2015

Your 8:25am Today Show Break Has Changed

Posted: 04/23/2015 12:26:27 PM
Air Date: 04/27/2015 Monday
Start Time: 07:00:00 AM [ET]
Show Name: TODAY
Duration: 02:00:00
Type: Format
Message: FORMAT/GENERIC TIMINGS ADJUSTMENT: Effective Mon-Fri, 4/27/15-UFN: Please see revised format and timings tab for placement of Local Weather segment in the 8:00am ET half hour of the TODAY SHOW. 

This time slot used to demand a huge premium in Las Vegas.  Waking conventioneers don't fill out diaries or have meters, but in a town with 40 million visitors a year, they always drove demand in Vegas.   In the old days of national domination of this daypart by the Today Show, this was a no brainer.

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