General Sales Manager at Media General / WSPA & WYCWAt WSPA & WYCW, the CBS & CW affiliates in the 37th Market, having accurate, reliable and forward thinking research data is critical to our business success. In early 2014, I hired Paul Heine to manage our rating estimates, programming and overnight rating analysis while I interviewed for a new Research Director.
Paul was amazing to work with. His insight and deep understanding of Nielsen data along with his awareness of how a seller uses research information made the transition period very smooth for our clients, account executives & managers.
I would highly recommend Paul to any station that lacks a research director or needs help in building rating estimates with logical rationale.
He is prompt, smart, dependable...a great guy to have on your team!
GSM WSPA WYCW
Monday, April 7, 2014
What Clients Say About Our Services
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at 1:13 PM