Monday, April 7, 2014

What Clients Say About Our Services

Taken from LinkedIn:

Beth Worsham
General Sales Manager at Media General / WSPA & WYCW
At WSPA & WYCW, the CBS & CW affiliates in the 37th Market, having accurate, reliable and forward thinking research data is critical to our business success. In early 2014, I hired Paul Heine to manage our rating estimates, programming and overnight rating analysis while I interviewed for a new Research Director.

Paul was amazing to work with. His insight and deep understanding of Nielsen data along with his awareness of how a seller uses research information made the transition period very smooth for our clients, account executives & managers.

I would highly recommend Paul to any station that lacks a research director or needs help in building rating estimates with logical rationale.

He is prompt, smart, dependable...a great guy to have on your team!

Beth Worsham

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