Soccer Starts Early on May 11th

Posted: 04/14/2014 04:53:17 PM
Air Date: 05/11/2014 Sunday
Start Time: 01:00:00 PM [ET]
Show Name: SOCCER
Duration: 01:00:00
Type: New Booking
Message: PREMIER LEAGUE GOAL ZONE (POST-GAME SHOW) is booked. Clearances assumed based on previously advised clearances for this time period, unless otherwise notified. 

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Posted: 04/14/2014 04:51:03 PM
Air Date: 05/11/2014 Sunday
Start Time: 10:00:00 AM [ET]
Show Name: SOCCER
Duration: 03:00:00
Type: New Booking
Message: BARCLAY'S PREMIER LEAGUE (RELEGATION SUNDAY: TEAMS TBD) now airs 10am-1pm ET (previously scheduled at 11am-2pm ET). Please re-advise clearance.

Already changed on client servers.

Update:

I had wondered why there was such a fascination at 30 Rock for British Soccer.  Turns out the fashion section of The New York Times explains a lot.

http://nyti.ms/1j2MPG2

That may explain why, at 8:30 a.m. last Sunday, a lively crowd of supporters with tattoos and artfully rolled jeans showed up to Banter, a bar in Williamsburg, Brooklyn, with plank floors that caters to Premier League fans. With several in Steven Gerrard jerseys and team scarves emblazoned with the Liverpool team motto, “You’ll Never Walk Alone,” they settled in for a crucial live match between Liverpool and Manchester City.

Sure, anyone could have watched the game at home, thanks to NBC Universal’s $250 million deal to show all Premier League games. But football — a term some Americans have learned to appropriate without wincing — is a communal experience, even when you grew up 3,000 or 6,000 miles from the community that you have adopted as your sporting home.

He cited several reasons for the fetish for English soccer in particular: the Premier League’s ubiquity on television, the lack of a language barrier. And, of course, there is garden-variety Anglophilia.

Mr. Bennett, for his part, suggested another: the early start of the games in bars.

“You should never underestimate the allure of daytime drinking,” Mr. Bennett said. “If you’re in a bar at 7 in morning with a pint of Guinness, you have a social problem. If you are in a bar at 7 in the morning with that same pint of Guinness and Chelsea is on TV, you’re a football fan.”