NBC Sports Specials Get New Titles

Posted: 02/20/2013 05:08:50 PM
Type: Title Change
Message:
Program Titles related to Track & Field that were originally scheduled under NBC SPORTS SPECIALS have changed and are now under the main title of TRACK & FIELD on the following dates: 4/27, 5/25, 6/1, 6/22, 6/23, 8/10, 8/11, 8/17, 8/18, 9/1 and 9/8. You can retrieve Show Details by accessing the airings under this new title. Contingencies have been updated to reflect these changes. Note: This is a title change only; no other changes have been made.

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Posted: 02/20/2013 05:06:14 PM
Type: Title Change
Message:

Program Titles related to Cycling that were originally scheduled under NBC SPORTS SPECIALS have changed and are now under the main title of CYCLING on the following dates: 5/19, 6/30, 7/6, 7/7, 8/24, 8/25, 9/8 and 9/29. You can retrieve Show Details by accessing the airings under this new title. Contingencies have been updated to reflect these changes. Note: This is a title change only; no other changes have been made.

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Posted: 02/20/2013 05:04:32 PM
Type: Title Change
Message:

Program Titles related to Horse Racing that were originally scheduled under NBC SPORTS SPECIALS have changed and are now under the main title of HORSE RACING on the following dates: 8/3, 8/10 and 8/24. You can retrieve Show Details by accessing the airings under this new title. Contingencies have been updated to reflect these changes. Note: This is a title change only; no other changes have been made.

This is a big deal for local stations.  Previously, NBC labeled almost all of their "sports specials" with no identification of content in the Nielsen-supplied title.  So, buyers and less-than-obsessive sellers really had no way of tracking previous performance or history.

In the past year, there was a movement towards transparency in titling, but it managed to fade in time.  This announcement gives me hope NBC will clearly label their "sports specials" in the future.