Wednesday, February 6, 2013

Smash Audience Estimates To Be Revised...

New York Times is pretty blunt about last night's "Smash" premiere ratings.

 It may be time for NBC to change the title of its Broadway drama, “Smash.” After its second-season premiere Tuesday night, the show might more appropriately be called, “Smithereens.”

Our clients will see an adjustment by Friday.. I'll wait three days to see if the DVR gods can save this.

I've taken Adults 18-49 ratings to about a 1.5, as I believe the peoplemeter panel skews a bit more upscale urban than my clients' DMA universes.

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