Tuesday, February 21, 2012

Smash Estimates Going Down; Voice Estimates Going Up


Based on what I've seen from the LPM and HH metered markets I work with each day, I'll be easing back expectations of GRP delivery for future episodes of Smash, and will unleash a few more of the horses under The Voice's quite capable hood.

IMO, the country influence of The Voice is reflected in my southern markets over-indexing those reported in the national media regarding national NTI numbers.

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