Tuesday, February 21, 2012

Smash Estimates Going Down; Voice Estimates Going Up

http://mediadecoder.blogs.nytimes.com/2012/02/21/another-dip-in-the-ratings-for-nbcs-smash/

Based on what I've seen from the LPM and HH metered markets I work with each day, I'll be easing back expectations of GRP delivery for future episodes of Smash, and will unleash a few more of the horses under The Voice's quite capable hood.

IMO, the country influence of The Voice is reflected in my southern markets over-indexing those reported in the national media regarding national NTI numbers.

No comments: