Saturday, February 11, 2012

Massive Updates to 2nd Quarter Prime Released Late Friday Night

Beginning after 5pm on Friday, NBC began to post what seems to be the draft version of some of their second quarter changes. There are typos and mis-matches in the APT2Go updates, like this one. There are so many changes, the APT2Go site can't display all of them, so unless you have access to APT itself this weekend, you're SOL.

Posted: 02/10/2012 06:39:45 PM
Air Date: 04/06/2012 Friday
Start Time: 09:00:00 PM [ET]
Show Name: GRIMM
Duration: 01:00:00
Type: New Booking
Message: WHO DO YOU THINK YOU ARE? is booked on Friday 4/6 thru 5/18.

Sunday AM Update: All RDRx inventories and estimates have been updated to reflect the Second Quarter Prime programming announced, as well as the replacement of much of early evening prime with Olympic Trials in late June and early July. These trials will be the only snapshot diary and meter/diary market stations get of 2012 Olympic audience compositions, so let's hope these do well.

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