NothingButChange.com
Specializing in Audience Research and Estimation for NBC TV stations
Wednesday, December 23, 2009
Who Makes The Menus At Your Restaurant?
http://www.nytimes.com/2009/12/23/dining/23menus.html?em
Do you think successful national chains expect their waiters or cooks to update and plan menus?
Then why do broadcasting beancounters think AEs should create their own estimates?
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