Wednesday, December 9, 2009

NBC: Dec 23rd and Jan 1 Prime Changed

From NBC just 10 minutes ago....

"We making changes to primetime on December 23rd and January 1st.

On Wednesday, December 23rd, we're putting in 2 episodes of MERCY at 8 & 9PM ET, replacing the 4 episodes of THE OFFICE. We'll still have an OFFICE marathon on December 30th, but we want to reinstate MERCY in its regularly-scheduled time period on the 23rd and give it some added exposure at 9PM to target female viewers on a night where there might be some extra holiday sampling.

Also, on New Year's Day, we're scheduling a repeat of last night's inspirational season finale of THE BIGGEST LOSER to air from 8-10PM ET, replacing repeat episodes of LAW & ORDER and DATELINE NBC. THE BIGGEST LOSER finale was a huge hit last night and repeating it on the 1st will be good counter-programming to the very male-skewing Sugar Bowl and be a strong promotional platform for the new season of THE BIGGEST LOSER couples premiering on January 5th."

NBC RDRx clients are being updated today.

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