CHRISTMAS IN ROCKEFELLER CENTER (Optional Program): NBC is pleased to offer an additional hour of Christmas in Rockefeller Center to all stations. This optional hour will consist entirely of local inventory and lead directly into the scheduled Network "Christmas in Rockefeller Center" program in all time zones. Full format details to follow shortly.
RDRx comment: Smart move, NBC. This program is an absolute sure thing with a track record a decade long, always delivering a large audience of money demos. With this additional hour also having no network spots, this is a great chance to dramatically increase your revenues from this program on this day.
Clients, please let me know as soon as possible if your station plans to carry this extra hour. You can't sell it if it isn't in MediaOffice!