What the heck is a MarchMayES book?

I've created a selling book containing estimates based on March sweep shares projected to May 2008 viewing levels. It's designed to be compared, side by side, with the MAYES selling book I previously created for my client stations.

Some agencies will insist on using March shares. Others couldn't care less. And of course, there will be those who want March shares used for Second Quarter avails, but not beyond. *That's* what a MarchMayES Selling book is for.

My suggestion is to submit both MarchMayES and MAYES and be prepared to sell the higher number.