Tuesday, April 7, 2009

Kings Dethroned; Moved to Saturdays Mid-April

NBC pulls 'Kings' from Sundays
Remaining eight episodes to air Saturdays starting April 18

NBC is pulling "Kings" from Sunday nights, yanking the struggling allegorical drama effective this week.

Kings will be replaced with a second hour of "Dateline," which will now run for two hours starting at 7 p.m.

Sunday's "Kings" received a 1.1 rating among adults 18-49, while "Dateline" had a 1.5 in its half-hour leading into the drama. The thinking is that "Dateline" will provide a better lead-in for 9 p.m.'s "Celebrity Apprentice," which has seen some audience erosion in recent weeks that might be attributed to "Kings."

The remaining eight episodes of "Kings" will air on Saturday nights at 8 p.m. starting April 18.

RDRx Note:
Changes have been made to client inventories for Law & Order:CI, Dateline and Kings through June 2009.

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