Wednesday, August 19, 2015

NHL Regular Season Games on NBC Formally Announced

Posted: 08/19/2015 01:03:50 PM
Type: New Booking
Message: The 2015-2016 NHL REGULAR SEASON package is now booked on the following dates: 11/27, 1/1, 1/24, 2/7, 2/14, 2/21, 2/28, 3/13, 4/3, and 4/9. Please see contingencies on each date for details and impact to other dayparts. Please advise clearance.

NBC is making the day after Thanksgiving and New Year's Day games a ritual.  LPM markets up north probably have great numbers to show for these games. Of course, neither are in sweeps in diary markets, so a lot of spots in smaller markets are sold on faith in the estimates. clients have more than 320 individual lines of NBC Sports inventory, each with a customized PAV-based audience estimate with unique rationale text that goes way beyond "auto-rationale."   And now they include all of the above games.

Our clients know if a future NBC program in their inventory is truly scheduled by NBC, because there's a date in the actual title.  After watching NBC schedule sports for nearly two decades,  we have a pretty good idea what to expect in future months and years. 

With 2016 turning into the Gold Rush of issue advertising, local stations need to glean every available spot they have to sell, and to get the most money they can for it.  We're here to help.

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