Tuesday, March 25, 2014

Mad Money @ 3AM, But Why?

Posted: 03/25/2014 01:11:00 PM
Air Date: 03/31/2014 Monday
Start Time: 03:00:00 AM [ET]
Duration: 01:00:00
Type: New Booking
Message: MAD MONEY-AN is now booked Monday 3/31 through Friday 9/19.

A previous post about this program was titled "Luddite Insomniac Investors, Rejoice!" 

In it, I wondered if there was a large segment of people without cable, or video recorders, or internet, who might feel the need to tune into 12 hour old stock market advice at 3am.

In fact, I have yet to see any usable demographics out of this program in any market I have seen in the past three years.

This does beg the question.. why this program?  Why not something to jump-start their morning programming, if only a simulcast of an MSNBC produced newscast?  But then, I think too much.

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