Posted: 03/25/2014 01:11:00 PM
Air Date: 03/31/2014 Monday
Start Time: 03:00:00 AM [ET]
Show Name: MAD MONEY - ALL NIGHT
Type: New Booking
Message: MAD MONEY-AN is now booked Monday 3/31 through Friday 9/19.
A previous post about this program was titled "Luddite Insomniac Investors, Rejoice!"
In it, I wondered if there was a large segment of people without cable, or video recorders, or internet, who might feel the need to tune into 12 hour old stock market advice at 3am.
In fact, I have yet to see any usable demographics out of this program in any market I have seen in the past three years.
This does beg the question.. why this program? Why not something to jump-start their morning programming, if only a simulcast of an MSNBC produced newscast? But then, I think too much.