Wednesday, January 8, 2014

Triple Crown Race Days Booked in APT

Aside from the Kentucky Derby on 5/3, Preakness on 5/17 and Belmont Stakes on 6/7 listed in APT today, there is likely to be a Kentucky Derby special airing in mid-April. clients have that program in inventory, along with confirmation of the above race dates.

Clients seem to prefer breaking up the Kentucky Derby into at least two smaller time-period blocks rather than the entire window APT suggests;  Nielsen uses PAVs based on multiple program titles submitted for the pre-show and the race itself, which always out-performs the preceding hours.

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