One of the reasons RatingBook.com's clients get such fast service is preparation.
Not only is our NBC inventory totally up to date even before Feb Sweeps data arrives, but we've also updated ABC, CBS and FOX prime and specials competitive inventory and selling book estimates for spring finales and summer schedules.
Our NBC clients get their own station's updated Master Planner within hours of the release of data.. and depending on when the data is available, competitive planners within days.
Would your station like this level of service? We'll be meeting with prospective clients @ NAB. Drop us a line, and we'll see you there.