Monday, March 25, 2013

February Sweep-based Estimates Published..

Nielsen data arrived on our client's server early yesterday morning and I got busy.

Clients were sent their own February 2013 based Selling Books yesterday afternoon, and after hearing back from clients, we published inventories and estimates to client servers at dawn today.

Premium clients now have not only their own station's planner, but competitive stations have been updated as well, including Feb13-based estimates for Second Quarter Prime and Specials on ABC, CBS and Fox.

If your TV station would like assistance with February 2013 Sweeps data, just give us a call.

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