Thursday, May 31, 2012

Clio Special Booked Wed, July 25th

Posted: 05/31/2012 01:08:38 PM
Air Date: 07/25/2012 Wednesday
Start Time: 08:00:00 PM [ET]
Show Name: NBC SPECIALS
Duration: 01:00:00
Type: New Booking
Message: THE CLIOS: WORLD'S BEST COMMERCIALS is booked.
 Already published to client inventories and estimates.

APT Misleads Again: Macy's 4th of July Still Not Listed

Why is it NBC's APT site still insists on listing two L&O:SVU hours from 9-11pm on July 4th, when even their own website elsewhere tells you otherwise?

My clients have Macy's 4th of July Fireworks in Specials Inventory.  Amazingly enough, the second hour rerun of the first hour did fairly well last year, so I'm listing it as a two hour special rather than cherry picking the first and letting TP and ROS fill in the last hour.

Update on June 5th:

 Posted: 06/05/2012 01:15:53 PM
Air Date: 07/04/2012 Wednesday
Start Time: 10:00:00 PM [ET]
Show Name: MACY`S 4TH OF JULY FIREWORKS SPECTACULAR
Duration: 00:59:30
Type: New Booking
Message: MACY'S 4TH OF JULY FIREWORKS SPECTACULAR (REPEAT) is now booked.

Posted: 06/05/2012 01:14:43 PM
Air Date: 07/04/2012 Wednesday
Start Time: 09:00:00 PM [ET]
Show Name: MACY`S 4TH OF JULY FIREWORKS SPECTACULAR
Duration: 01:00:00
Type: New Booking
Message: MACY'S 4TH OF JULY FIREWORKS SPECTACULAR (Live to ET/CT stations) is now booked.

If this is news to you, you need my services.

Wednesday, May 30, 2012

Justin Bieber Special Thursday, June 21

 Posted: 05/30/2012 01:24:16 PM
Air Date: 06/21/2012 Thursday
Start Time: 08:00:00 PM [ET]
Show Name: NBC SPECIALS
Duration: 01:00:00
Type: New Booking
Message: JUSTIN BIEBER: ALL AROUND THE WORLD is now booked.
 Bumps encore sitcoms.  Clients have already had updates published to MediaOffice servers.

NBC PRESENTS "JUSTIN BIEBER: ALL AROUND THE WORLD" THURSDAY, JUNE 21 AT 8:00 PM ET


Award-Winning Singer's First-Ever Network Special Gives an Unprecedented Look Behind the Scenes of His Whirlwind Global Tour

NEW YORK, NY - MAY 30, 2012 - NBC today announced "Justin Bieber: All Around the World," a one-hour special featuring award-winning and record-breaking artist, Justin Bieber, airing Thursday, June 21st from 8-9 pm ET. The superstar's first-ever network special is a very unique one hour, combining documentary and music performances and follows his tour around the globe as he showcases his new album "Believe," including #1 single "Boyfriend."
"We're thrilled to air Justin Bieber's first network special," said Doug Vaughan, SVP of Special Programs and Late Night for NBC. "We'll have unprecedented access to Justin as our cameras film not only his performances, but his every move on this global tour --- giving our viewers an all access pass to his life over a 12-day period, something rarely seen on TV today."
The special goes behind the scenes of the tour and for the first time, shows what life is like through the eyes of Justin Bieber with the "Justin-cam." It's a grueling itinerary of seven countries in 12 days, culminating in a special New York City performance.

Tuesday, May 29, 2012

Wednesday Night Changes In June & July

Posted: 05/29/2012 01:47:10 PM
Air Date: 07/11/2012 Wednesday
Start Time: 09:00:00 PM [ET]
Show Name: AMERICA`S GOT TALENT
Duration: 01:00:00
Type: New Booking
Message: AMERICA'S GOT TALENT is now booked 7/11, 7/18, and 7/25.

Posted: 05/29/2012 01:45:44 PM
Air Date: 06/27/2012 Wednesday
Start Time: 09:00:00 PM [ET]
Show Name: AMERICA`S GOT TALENT
Duration: 01:59:30
Type: New Booking
Message: AMERICA'S GOT TALENT is now booked.

Friday, May 25, 2012

Before Celebrity Golf on Saturday, July 21st....

Posted: 05/25/2012 11:36:51 AM
Air Date: 07/21/2012 Saturday
Start Time: 02:00:00 PM [ET]
Show Name: GOLF
Duration: 01:00:00
Type: New Booking
Message: TRAINING FOR TAHOE is booked. Please advise clearance.
 Already published to client inventories and estimates. . 

Want A Sure Thing? Try Belmont Stakes on June 9th

Because of the results of the Kentucky Derby and the Preakness, NBC has expanded the pre-race programming for the potential Triple Crown winning Belmont Stakes on Saturday, June 9th.

All of my clients have had both the pre-race and the hour of the race itself re-estimated higher to reflect viewer interest in a Triple Crown winning race.

Wednesday, May 23, 2012

Two Hour Datelines Fill Fridays Until Olympics

Posted: 05/23/2012 01:05:59 PM
Air Date: 06/01/2012 Friday
Start Time: 09:00:00 PM [ET]
Show Name: DATELINE NBC
Duration: 01:59:30
Type: New Booking
Message: DATELINE NBC is booked on Friday 6/1 through 6/22, and 7/6 through 7/20.

Wednesday, May 16, 2012

This Saturday and Sunday Night Prime Changes

Traffic and sales departments will come in Thursday morning to this:

Posted: 05/16/2012 05:06:52 PM
Air Date: 05/20/2012 Sunday
Start Time: 07:00:00 PM [ET]
Show Name: AMERICA`S GOT TALENT
Duration: 02:00:00
Type: New Booking
Message: AMERICA`S GOT TALENT is booked.

Posted: 05/16/2012 05:06:10 PM
Air Date: 05/19/2012 Saturday
Start Time: 08:00:00 PM [ET]
Show Name: AMERICA`S GOT TALENT
Duration: 02:00:00
Type: New Booking
Message: AMERICA`S GOT TALENT is booked.

This bumps long-suffering The Firm, plus Harry's Law episodes on Saturday and Sunday, the finale episode.  NBC cancelled Harry's Law this week and will waste no effort promoting it further. 

Monday, May 14, 2012

NYTimes: NBC's Harbert Just Can't Wait For Nielsen

NBC Executive Chafes at Commercial-Skipping DVR and Nielsen’s Rating System

The chairman of NBC Broadcasting, Ted Harbert, challenged the television industry on Monday to rethink its ratings measurements and criticized the Nielsen Company for being ineffectual in the face of technological advances.

“So the first issue that deserves a lot of discussion is cross platform measurement. We must be able to measure consumer behavior, and that means measuring the viewer-slash-user no matter what screen they’re in front of.  Frankly, it didn’t matter that much before because the numbers were so small. But obviously that’s changed.

Last year I complained about how my kids watch TV. But now, I am them. I caved. I’ll watch TV on my iPhone. (But I’m drawing the line on my watch.) And marketers want to know how many people watch across all platforms; how they respond to what they watch; and what do they do while they’re watching.

You want these answers, and for the amount of money you’re spending, you deserve to get them. We’re participating in many initiatives to try and crack the measurement code because we just can’t wait — and wait some more — for Nielsen to do it. We’ll share what we learn, and we want your input and participation.”

Massive Summer NBC Prime Revisions

35 different program changes were announced by NBC late this afternoon.

All RatingBook.com clients have been updated, effective late Monday night.
Still undisclosed by NBC are Fall premiere dates and most post-Olympic prime in August and September.

Revolution Clip from Upfront Presentation

Besides the gratuitous use of a leather-clad girl with a quiver of arrows on her back, this clip from this morning's NBC Upfront is exciting enough to actually get me to repost it here.

Sunday, May 13, 2012

NBC's Fall Schedule Appears


NBC FALL 2012-13 SCHEDULE

(*New programs in UPPER CASE; all times ET)
MONDAY
8-10 p.m. - "The Voice"
10-11 p.m. - "REVOLUTION"
TUESDAY
8-9 p.m. -"The Voice"
9-9:30 p.m. - "GO ON"
9:30-10 p.m. - "THE NEW NORMAL"
10-11 p.m. - "Parenthood"
WEDNESDAY
8-8:30 p.m. - "ANIMAL PRACTICE"
8:30-9 p.m. - "GUYS WITH KIDS"
9-10 p.m. - "Law & Order: Special Victims Unit"
10-11 p.m. - "CHICAGO FIRE"
THURSDAY
8-8:30 p.m. - "30 Rock"
8:30-9 p.m. - "Up All Night"
9-9:30 p.m. - "The Office"
9:30-10 p.m. - "Parks and Recreation"
10-11 p.m. - "Rock Center with Brian Williams"
FRIDAY
8-8:30 p.m. - "Whitney"
8:30-9 p.m. - "Community"
9-10 p.m. - "Grimm"
10-11 p.m. - "Dateline NBC"
SUNDAY (Fall 2012)
7- 8:15 p.m. - "Football Night in America"
8:15-11:30 p.m. - "NBC Sunday Night Football"
SUNDAY (Post-football/Winter 2013)
7-8 p.m. - "Dateline NBC"
8-9 p.m. - "Fashion Star"
9-10 p.m. - "The Celebrity Apprentice"
10-11 p.m. - "DO NO HARM"

 Stolen from TheFutonCritic.com


RatingBook.com clients have already had their MediaOffice inventories updated.

GSM's have been sent emails with updates, and NBC Prime Planners through 1Q13 have been saved on their servers.  Client sales teams will open MediaOffice on Monday morning to find all prime programming available for sale the same day as the Upfront announcement.

Wish your NBC station was this prepared?  Contact RatingBook.com.

Friday, May 11, 2012

Adele Live In London on Sunday, June 3rd..

Posted: 05/11/2012 01:13:14 PM
Air Date: 06/03/2012 Sunday
Start Time: 08:00:00 PM [ET]
Show Name: NBC SPECIALS
Duration: 01:00:00
Type: New Booking
Message: ADELE LIVE IN LONDON is booked.

Posted: 05/11/2012 01:12:20 PM
Air Date: 06/03/2012 Sunday
Start Time: 07:00:00 PM [ET]
Show Name: DATELINE NBC
Duration: 01:00:00
Type: New Booking
Message: DATELINE NBC is booked.

RatingBook.com client inventory and selling book estimates have already been published.

Clients have already gotten an email indicating their MediaOffice servers are ready for action.

Is your station ready to sell Adele yet?

Monday's Upfront Announcements

Monday morning will see the official Upfront announcement of NBC's 2012-2013 Prime schedule.

Immediately following that presentation, I'll begin updating my NBC-affiliated RatingBook.com clients with new prime inventory and estimates.

By Tuesday morning, (Update: NBC leaked the schedule on Sunday.  All client stations had 4th and 1st Quarter Planners for prime available as templates within MediaOffice Sunday night, and sales teams were able to use the inventory and estimates in sales proposals before they saw the Upfront presentation itself on Monday morning.

I'm working on a *complimentary* bonus set of reports for my clients, but I'll wait until other networks announce their line-ups later next week.

Bayou Classic Appears In APT

Posted: 05/11/2012 09:44:50 AM
Air Date: 11/24/2012 Saturday
Start Time: 02:30:00 PM [ET]
Show Name: BAYOU CLASSIC: SOUTHERN VS. GRAMBLING
Duration: 03:30:00
Type: New Booking
Message: THE 2012 BAYOU CLASSIC: SOUTHERN VS. GRAMBLING is now booked. Please advise clearance.

RatingBook.com clients have had this game in their sports inventory and estimates for many months.

Thursday, May 10, 2012

SVU Encores Bump Rock Center Through Sweeps


Air Date: 05/16/2012 Wednesday Start Time: 09:00:00 PM [ET] Show Name: LAW &ORDER: SPECIAL VICTIMS UNIT Duration: 01:00:00 Type: New Booking Message: LAW  ORDER: SVU is booked on Wednesday 5/16 and 5/23.

Better lead-in for their last two shots at May.

Published already on RatingBook.com client systems.. 

Friday, May 4, 2012

Dateline Special Replaces Grimm on 5/22

Posted: 05/04/2012 01:27:06 PM
Air Date: 05/22/2012 Tuesday
Start Time: 10:00:00 PM [ET]
Show Name: NBC NEWS SPECIAL
Duration: 00:59:30
Type: New Booking
Message: DATELINE NBC: 20TH ANNIVERSARY SPECIAL is booked.
 You'll only find this here for a few hours:  Grimm encore has been preempted.

All RatingBook.com clients have already had their inventory and estimates updated, with GSMs getting emails notifying them of this change.

NothingButChange Welcomes Facebook Visitors

Welcome, Facebook visitors!

NothingButChange's customers are local TV stations with NBC affiliations and MediaOffice software, a market we've been serving since 2004, with a client list including Sunbelt, Raycom, Gannett, Sarkes Tarzian, Hearst, Hubbard, ComCorp and more.

If your NBC station's MediaOffice inventory and estimates are not what you would like them to be, please go here.  

Otherwise, enjoy the hundreds of snarky comments and programming updates in the Archive.

Thursday, May 3, 2012

NBC Sports Specials Titles: More Verbose Than Me?

Here I go, pointing out The Peacock is missing a few feathers again....

I've gotta ask..    what part of the following title do you think is going to make it into the newspaper, online and DVR scheduling summaries? 

NBC SPORTS SPECIALS: RED BULL #7: NIKE LOWERS PRO (SURFING)

Or is the spamming of corporate names  as "Program Title" part of the package Comcast sells to large buyers of hour-long blocks like this?

Of course, paragon of transparency they are, NBC reports these Red Bull programs to Nielsen as... drum roll please..

NBC SIGNTR SRS

No Bull!

Update:

I looked for what the "Nike Lowers Pro" really is.  It's a surfing contest in California being taped for airing by NBC stations 45 days later.  

At the very bottom of the webpage, there was a link for Red Bull.   Here's exactly where it led me:

 http://www.redbullisgnatureseries.com/

I think what they meant was
http://www.redbullsignatureseries.com/






Wednesday, May 2, 2012

NBC: EA Sports Special on Saturday, Nov 24th


More tweaking of Sports Specials..  the first two really only matter to NBC/Comcast and the outside production companies buying and programming those time blocks.  However, the third comes at a nice time, the Saturday after Thanksgiving.   Most young men won't be caught dead shopping this weekend and by Saturday afternoon, EA Sports might sound very appealing over turkey sandwiches.
Posted: 05/02/2012 12:43:37 PM
Air Date: 06/30/2012 Saturday
Start Time: 01:30:00 PM [ET]
Show Name: NBC SPORTS SPECIALS
Duration: 02:30:00
Type: Title Change
Message: Program title changed to USA SOCCER FRIENDLY: USAWNT VS CANADA

Posted: 05/02/2012 12:42:14 PM
Air Date: 06/16/2012 Saturday
Start Time: 01:00:00 PM [ET]
Show Name: NBC SPORTS SPECIALS
Duration: 01:00:00
Type: Title Change
Message: Program title changed to RED BULL #7: NIKE LOWERS PRO (SURFING).
Posted: 05/02/2012 12:41:18 PM 
Air Date: 11/24/2012 Saturday 
Start Time: 01:30:00 PM [ET]  
Show Name: NBC SPORTS SPECIALS 
Duration: 01:00:00 
Type: New Booking 
Message: EA SPORTS SPECIAL is now booked. Please see contingencies for further details and impact to other dayparts. Please advise clearance.

Tuesday, May 1, 2012

This Saturday Night Prime Changes Again

Posted: 05/01/2012 07:34:49 PM
Air Date: 05/05/2012 Saturday 
Start Time: 09:00:00 PM [ET]
Show Name: THE VOICE
Duration: 01:59:30
Type: New Booking
Message: THE VOICE is booked.

And with that great lead-in from the Finale of Ford Escape Routes, I'm sure a rerun of The Voice will do better than another new episode of the critically acclaimed and secret ratings producer The Firm, right?

Update: Here's the first net posting of this change I found elsewhere. 

Monday morning update:

Here's what the website TVByTheNumbers reports:

Broadcast primetime ratings for Saturday, May 5, 2012:






9:00 CBS Person Of Interest - R 0.8/3 5.71

ABC Hancock(9-11PM) 0.8/3 2.82

NBC The Voice - R (9-11PM) 0.5/2 1.97










A18-49
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Ford's Escape Routes finale had a 0.3 HH Rating, earning the lowest ratings of the night by any major network. If you've been reading this blog, you didn't sell that paid programming block to anyone expecting any real local demo delivery.









Also, I see some local TV stations bailed on this re-run and ran local movies instead.  NBC, when your moves cause local stations to preempt your Sweeps programming, something is very wrong.  Please see sick peacock above.













Best Friends Forever Episodes Burn Friday, June 1

Those missing episodes of Best Friends Forever that NBC silently cancelled last week have been scheduled to run on June 1st.

Posted: 05/01/2012 07:37:19 PM
Air Date: 06/01/2012 Friday
Start Time: 08:30:00 PM [ET]
Show Name: BEST FRIENDS FOREVER
Duration: 00:30:00
Type: New Booking
Message: BEST FRIENDS FOREVER is booked.

Posted: 05/01/2012 07:36:16 PM
Air Date: 06/01/2012 Friday
Start Time: 08:00:00 PM [ET]
Show Name: BEST FRIENDS FOREVER
Duration: 00:30:00
Type: New Booking
Message: BEST FRIENDS FOREVER is booked.