Friday, March 2, 2012

NBC Research: We Win February Sweeps, But Only If You Use Our Numbers

From NBC's press release claiming a win in the Feb 2012 sweep for A18-49 year olds.

February sweep figures are "most current" averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

I wonder how many times they had to run the numbers to make the SuperBowl and the SB-led Voice give them this win. Doesn't really matter, because no one but Rock Center (and rep firms furiously producing big number one-sheets) thinks this is anything but BS PR.

*By the way, NBC, the most current version really would be Live Plus 7 for all days except those that only have Live Plus 3 available. Not Live Plus Same Day for half of it.

Oh yeah, proud as a Peacock they are.

Wait.. the NYTimes explains this all. Seems like some folks at NBC have staked their careers on The Voice.

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